At MarTech West, Digi-Capital’s Isabelle Hierholtz talked mobile AR strategy, and how brands like Houzz, Olay and Walmart are successfully leveraging it. Amy Gesenhues on April 16, 2019 Isabelle Hierholtz, the user strategy director for the AR/VR/XR advisor company Digi-Capital, believes mobile AR advertising offers companies an easy place to start when trying to … Continue reading The retailers and brands delivering first-rate mobile AR experiences
Tag Archives: Brands
Lush UK bids farewell to social. Will other brands follow suit?
The company claims social platforms are making it harder to talk to customers. Some marketers say it’s the wrong move. Amy Gesenhues on April 10, 2019 Lush UK, a cosmetics company known for its bathing products, dropped a major bomb on Tuesday when the company announced it was bidding farewell to some of its social … Continue reading Lush UK bids farewell to social. Will other brands follow suit?
Why brands must take a people-first approach to martech
Don’t get distracted by the shiny new thing. Companies that use martech to serve the “human experience” are getting it right, says Riverbed CMO. Ginny Marvin on April 5, 2019 at 6:36 pm Subbu Iyer, CMO of Riverbed, speaking at MarTech Conference 2019. SAN JOSE, CA — Brands are spending more than 16% of their … Continue reading Why brands must take a people-first approach to martech
Nearly 70 percent of online shoppers use Amazon to compare products found on a brand’s website
A new online shopping survey from Episerver found 68 percent of consumers often compare products they find on a brand or retailer’s site to what’s on Amazon. Amy Gesenhues on April 2, 2019 A new survey from Episerver discovered 24 percent of online shoppers always compare what they find on a brand or retail website … Continue reading Nearly 70 percent of online shoppers use Amazon to compare products found on a brand’s website
Why brands need to take ASMR more seriously
A little bit of data on the latest trends can help brands create strategies to connect to consumers in new ways – but pay attention to the details. Tony Chen on April 1, 2019 Slime. It’s the biggest crafting craze of 2018 and a rising video sensation. There were nearly 25 billion slime video views … Continue reading Why brands need to take ASMR more seriously
Top Brands Share Their Instagram Strategy Secrets
Seema Nayak — March 28, 2019 — March 28, 2019 While there’s no one-size-fits-all approach when it comes to effective Instagram strategy, there are some tips and tactics you can learn from social media experts who manage large, high-visibility Instagram accounts. We reached out to 10 different digital strategists and social media managers at brands … Continue reading Top Brands Share Their Instagram Strategy Secrets
Brands lose consumer trust over ad trickery
When a consumer receives the right offer from the right brand at the right moment, the effect can be magical. It’s when marketers pull a clickbait and switch that trouble for a brand begins. Lewis Gersh on March 14, 2019 We all fell for it at first. We’d search for something online, and the … Continue reading Brands lose consumer trust over ad trickery
Instagram Marketing for Your Business and Brands in 2019
Aashish Sharma — March 10, 2019 Follow @ineedseo — March 10, 2019 Acquired by Facebook in August 2012, Instagram is one of the most popular social networks in the world. Last June, it exceeded the billion-user mark. At first, a simple platform for sharing photos and videos with loved ones or people with similar interests, … Continue reading Instagram Marketing for Your Business and Brands in 2019
It’s an Online to Offline World – Brands and Businesses Need to Catch Up
Bernadette Coleman — March 1, 2019 Follow @berniecoleman — March 1, 2019 The further we move into the 21st century, the more we evolve into a technology-dependent population. The things we do, buy and eat are all tied to an online to offline world. This dependency is expanding beyond the Millennial and Generation Z age … Continue reading It’s an Online to Offline World – Brands and Businesses Need to Catch Up
Customer Service On Social: Brands Who Have Raised The Bar
Sahail Ashraf — February 25, 2019 — February 25, 2019 Customer service is actually very easy to do badly. Try ignoring your customers for a week and see how that one plays out. However, we have seen some excellent examples of high-quality customer service in recent times. These examples generally make life easier for customers. … Continue reading Customer Service On Social: Brands Who Have Raised The Bar
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