Louis FoongJune 29, 2015 Whether it’s sharing a story over a campfire, reading to your kids at night, or relating a funny tale from your summer vacation, telling stories is an essential part of building a strong connection with the people in your life. That’s just as true with branding your company, as this report … Continue reading The Power Of Brand Storytelling [Infographic]
Amanda ClarkJune 24, 2015 Before you can really polish up your resume, you need to know who you are and where you’re headed. Taking a generic approach not only leaves you with little direction, it can also confuse employers about what you have to offer. They can look at your resume and see diverse skills … Continue reading How Should You Brand Yourself On Your Resume?
Mike MoranJune 10, 2015 I’ve noticed a disturbing trend with some of my website search clients. When I am first brought in to look at their popular search keywords, I am noticing lots of their brand names and product names. That’s not the disturbing part. What bothers me is what I am not seeing. For … Continue reading Are Your Website Searchers Looking Only for Your Brand Names?
How do you optimize your website for iPhone users? Columnist Sonny Ganguly offers key strategies to connect with more customers through your mobile site. Sonny Ganguly on June 9, 2015 Although the battle between Apple and Android for market share wages on, it’s a safe bet that Apple’s footprint is only going to increase over … Continue reading iPhone-Friendly Website Strategies Every Brand Should Be Considering
Columnist Jason Warnock explains how to maintain long-term relationships with your customers and ensure you’ve enough budget to keep them engaged. Jason Warnock on June 5, 2015 In last month’s column, I discussed how your brand can convert subscribers into salespeople. But moving people from the subscriber category to the brand advocate category is just … Continue reading The Cost Of Keeping A Brand Advocate Onboard And Engaged
Trevor YoungJune 3, 2015 We are living in unprecedented times. We are in the early stages of an ever-evolving social age that favours storytelling, passionate connection with one’s community, relationship building and progressive thinking over excessive self-centred promotional messaging. If you’re a solo professional or business owner or marketing manager, or you make your living … Continue reading Where Does Your Brand Fit In the Social Media and Content Marketing Equation?
Nuno FigueiredoJune 2, 2015 Last week I wrote about the problems in content curation platforms. How we are flooded with lots of content and don’t have a way to filter the good from the bad. Or how the ones we have are not good enough. This week I’m going to talk about what we are … Continue reading How To Curate Good Content That Makes Your Brand Look Good In Social Media
Ashley Taylor AndersonMay 29, 2015 Imagine you were born in 1910. Over the course of your lifetime, you’d witness the rise of radio; the emergence and dominance of TV; the birth of computers and the internet; and even the first appearance of mobile devices. Print, which had been the only mass communication channel for a … Continue reading Brand Marketing Evolution: The Transition To Digital Content
Kevin EberleMay 29, 2015 Your website plays so many different roles- a 24/7 salesman, a brand ambassador who tells your story around the clock, and a customer experience and service center, just to name a few. Small businesses and big brands alike have begun to realize how valuable these functions are to the customers who … Continue reading Is your Brand Allocating Enough Resources to Your Website?
Ashley Taylor AndersonMay 29, 2015 In my previous article, I explored the immediate answer to our brand marketing woes: interactive content. But if history is any indicator, we can be confident that today’s innovations will quickly evolve into something we’ve only just begun to imagine. In this last article on brand marketing evolution, we’re going to … Continue reading Brand Marketing Evolution: The Future of Content Creation
