Lauren ThomsonMay 28, 2015 In a world of technology and social media, customer interaction can either make or break your marketing strategy. Today, protecting your brand now means solid social customer service practices across your helpdesk, front line, and all levels of your operation. The Power Of Social Media Social media drives the way people … Continue reading Why Social Customer Service Is Crucial For Brand Development
Tag Archives: brand
How To Research Your Brand With Social Media
Elizabeth DyrsmidMay 22, 2015 Perhaps your brand strategies are failing to produce the results (and revenue) you expect, or your sales have tended go unnoticed by customers. If it seems that your competitors forever have the upper hand, you may already be wondering how to keep up with the (virtual) Joneses. It’s an even more … Continue reading How To Research Your Brand With Social Media
Survey: Video Ad “Viewability” Doesn’t Ensure Brand Or Product Recognition
75 percent of viewers need at least 3 seconds to recognize the brand or product being advertised. Ginny Marvin on May 21, 2015 A recent survey shows that just 25 percent of people were able to identify the brand or product being advertised in online video ads within the first one to two seconds, which is the … Continue reading Survey: Video Ad “Viewability” Doesn’t Ensure Brand Or Product Recognition
How to Leverage Social Media Marketing to Enhance Brand Recognition
Steve HammMay 21, 2015 You would be hard-pressed to find a professional who will tell you that social media marketing is a newfangled idea that does not show promise. Instead, industry insiders across the niches are quick to point out that any business intent on being relevant in today’s marketing dialog cannot afford to make … Continue reading How to Leverage Social Media Marketing to Enhance Brand Recognition
4 Ways to Create Brand Buzz with Video
Juan Jose MendezMay 19, 2015 Animated explainer videos are popping up all over the place. No longer do you need a big budget and endless man hours to produce one. Today it is much easier. The high costs and long lead time associated with an explainer video used to make them an automatic point of … Continue reading 4 Ways to Create Brand Buzz with Video
How to Create Your Brand Memes: Social Media Marketing Icons
Samantha CollierMay 15, 2015 Having a standout visual marketing strategy is an important part of building your personal brand’s visibility according to a recent article, How to Create Brand Memes for Social Media Marketing, by the Personal Branding Blog. Creating a graphic brand meme is a great way to create a memorable brand for your … Continue reading How to Create Your Brand Memes: Social Media Marketing Icons
5 Proven Ways To Leverage Social Proof For Your Brand
Valerie LevinMay 11, 2015 Does publishing engaging content make people want to buy from you? While this is important, effective content creation is only one piece of the puzzle. After your target audience has read your blog posts, downloaded your eBooks, and visited your website – they are looking for validation. They want to validate … Continue reading 5 Proven Ways To Leverage Social Proof For Your Brand
Beyond the Bullhorn: Social Media Morphs Into Brand Storytelling
Cheryl GoldbergMay 10, 2015 Marketers have long used social media to promote content. They’ll throw a white paper up on their website, blast a few promotions touting the paper to their Twitter, Facebook, and LinkedIn followers, and, with any luck, people will like, retweet, favorite, and otherwise amplify the message. Think bullhorn. Today, marketers are … Continue reading Beyond the Bullhorn: Social Media Morphs Into Brand Storytelling
Instagram ROI: What Your Brand Can Expect From Working With Influencers
Francis TrappMay 8, 2015 When we think of social media ROI, we tend to only measure value by numbers. So much attention is given to number of followers, reach, impressions and likes; but while these markers are very important, there’s a much broader story that can be told, particularly on social networks like Instagram where … Continue reading Instagram ROI: What Your Brand Can Expect From Working With Influencers
Why Your Brand Should Invest In Mobile Video Advertising
Chris HortonMay 6, 2015 If you ever want to confirm your assumption about a new marketing trend, all you have to do is follow the money. A recent spate of direct and anecdotal evidence suggests the cash is flowing into mobile advertising in general and mobile video advertising in particular. Moreover, I believe the evidence … Continue reading Why Your Brand Should Invest In Mobile Video Advertising
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