3 Keys to Running Your Amazon Marketplace

Net sales on Amazon jumped 37% between 2019 and 2020. Given the rapid change in online buyer behavior, many people are opening Amazon storefronts online to expand their business.

No one focuses on opening an Amazon storefront with aspirations of failure. Instead, people want to take advantage of the available tools and tips to make their online business experience as easy and successful as possible.

But when it comes to implementing Amazon marketplace strategies, barriers do exist. Therefore, it is crucial to be aware of those hurdles — and other key challenges facing the e-commerce industry — so you can avoid them and help your business thrive.

The Challenges of Selling on Amazon

When opening an Amazon storefront, some drawbacks do arise. Chief among them is keeping everything going once things begin to take off. Changes in inventory, order upticks, price changes, and product rollouts can be pretty difficult to handle.

Overseeing those facets along with supply chain issues can hamper the Amazon seller experience. For instance, if a customer receives the wrong item, Amazon will penalize the store. Regrettably, there is always a risk of mixing up the deliveries as store owners promote their products on different platforms. When they forget to update the quantity of in-stock items, it can lead to a shortage that goes undiscovered until the out-of-stock item sells.

These discrepancies can be harmful to your business. As a result, many store owners have found that automation can spark efficiency, manage inventory, and monitor the warehouse. Businesses can use automation to oversee inventory across several locations rather than trying to stay on top of everything on a store-by-store basis.

Don’t let the challenges you face hold you back when opening an Amazon storefront. Instead, combating these Amazon seller challenges creatively and effectively will help you succeed.

How to Build an Amazon Store Successfully

Hosting an Amazon storefront comes with numerous obstacles, but it also offers an array of advantages for business owners. Here are a few suggestions for how to experience those benefits (and steer clear of the obstacles):

1. Monitor volume. When opening an Amazon storefront, volume is what you build around. To ensure products are always in stock and listed accurately, you need to stay on top of that inventory.

A big part of the Amazon seller experience is reviewing product volume and changing it as necessary. Automation can help you run that store flawlessly and ensure all products are available.

2. Focus on the order-to-cash process. As it relates to automation, you will want to pay attention to every facet of the process. That means ordering, cash intake, and every point between.

You will need to maintain a seamless order intake. Do this by automating the warehouse process, the packing process, and shipping protocols. Digitizing as many processes as possible can alleviate several of the most common Amazon seller challenges.

3. Assess your business model. Look at your business model to determine what makes sense for your company based on its size and capabilities. Although each company has different resources, ask yourself what sort of advantages you have in place.

Identifying your strengths is essential. You will be able to lean on those advantages to help address any difficulties in online business moving forward.

The world of Amazon sales continues to expand, creating new opportunities for store owners to establish and grow their businesses. Considering automation can provide you with the unique ability to sell your products across multiple platforms, leverage it to bypass some of the challenges of selling on Amazon.

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Author: Gustavo Zientek

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