Moz, Monday, December 28, 2015 By: Rand Fishkin Giving Searchers a Reason to Prefer Your Brand – Whiteboard Friday It’s the season of giving, and that notion extends to search! Brand preferences have an almost tangible impact on several levels, from consumer affinity to a rankings boost on Google. In this holiday edition of our now-traditional … Continue reading Why Consumers Should Prefer Your Brand
by Nicole Boyer December 28, 2015 Follow @nicoleboyernrDecember 28, 2015 Content marketing has become a “jungle.” There is so much content out there and it has become so time-consuming to create and then promote it. A lot of businesses, in fact, have ditched their inbound content marketing programs and have gone back to strictly outbound … Continue reading Get Social – 9 Ways to Promote Your Content and Brand on Social Media
by BusinessVibes December 23, 2015 Follow @businessvibesDecember 23, 2015 Social media is here to stay and businesses who don’t adapt and adopt social media marketing will fail to make it. According to research, more users are using social media and internet searches to find products every year than the year prior. Brands must incorporate social … Continue reading Better Brand Awareness: The Golden Rules of Social Media Marketing
by Beth Romelus December 22, 2015December 22, 2015 Brands that want to outlast their competition must take advantage of the recent advances in online communication, specifically social media. Social media has created more opportunities for brands to gain insight and engage with their customers than ever before. But brands are facing the challenge of how … Continue reading How to Use Social Media to Promote Brand Engagement
by BusinessVibes December 14, 2015 Follow @businessvibesDecember 14, 2015 What started out as a photo-sharing app for social networking has now quickly become one of the most powerful brand-building tools available and used by many different businesses. Many restaurants and retailers like travel agents are successfully using Instagram marketing and if you are a business … Continue reading Brand Building Tools: Why Your Small Business Startup Needs to Use Instagram
by Rick Whittington December 14, 2015 Follow @rickwhittingtonDecember 14, 2015 Is your company website an accurate reflection of your company’s brand identity? If it isn’t, it really should be. 81 percent of customers conduct research online before making a major purchase, which typically begins on a search engine or even social media. Your brand’s identity … Continue reading 5 Reasons Your Website Redesign Should Reflect Your Brand Identity
by Irma Hunkeler December 13, 2015 Follow @irmahunkelerDecember 13, 2015 You’d be hard pushed to find a business without an online presence these days. But mismanagement and poor strategy can often prevent the time invested in digital from leading to a significant ROI. As such, it’s important to identify three areas of improvement that are … Continue reading 3 Key Strategies To Make Your Brand Go Further Online
by Kerry O’Shea Gorgone December 24, 2015December 24, 2015 Live streaming video has been all the rage since Meerkat debuted at SXSW 2015. Periscope rose to popularity soon after, and Blab has recently taken center stage. But should brands use these channels? To be sure, streaming video offers opportunities for to show your brand in … Continue reading Know the Legal Risks of Blab for Brand Marketing
by David Campbell December 6, 2015December 6, 2015 I have to disagree to a mindset that growth hacking is just another buzzword. Growth hacking is a unique practice with its set of goals, and it often extends beyond digital marketing, per se, to include using branding and even customer service as marketing devices. In the … Continue reading Growth Hacking Tricks: Turn your Difficult Clients into Real Brand Advocates!
by Personal Branding Blog December 4, 2015December 4, 2015 Social selling for your brand isn’t limited to just one or two networks. If you really want to attract more revenue Pinterest can be a great tool to reach more leads. Would you like to have more reach on social media? Whether you are just beginning … Continue reading Get More Holiday Sales for Your Personal Brand with Pinterest
