Tag Archives: brand

Brand bidding & PPC optimization: enforcement options (Part 6 of 8)

In part 6 of her multi-part series on brand bidding for paid search, columnist Lori Weiman breaks down the legal issues surrounding trademark infringement in paid search ads. Lori Weiman on April 7, 2016   Welcome to Part 6 of an eight-part series on PPC brand bidding, where I answer the biggest question facing PPC … Continue reading Brand bidding & PPC optimization: enforcement options (Part 6 of 8) →

3 Simple Ways to Partner with Social Media Influencers for Your Brand

by Dhariana Lozano April 13, 2016 Follow @DhariLoApril 13, 2016 Influencer marketing can be one of the simplest ways to build brand awareness and grow your audience using social media. Influencer marketing is the “new” word of mouth, and if you’re confused about what to do with your social media influencers once you have them, … Continue reading 3 Simple Ways to Partner with Social Media Influencers for Your Brand →

3 Ways to Promote Your Local Business and Personal Brand Through Community Programs

by Personal Branding Blog April 5, 2016April 5, 2016 Locally owned small businesses offer their communities various, undeniable benefits when compared to the large chains and super stores, as you know. Your business likely puts some of its profits right back into your community, too – you generate jobs and tend to provide better wages, … Continue reading 3 Ways to Promote Your Local Business and Personal Brand Through Community Programs →