by Steve Randazzo April 17, 2016 Follow @https://twitter.com/promotionincApril 17, 2016 Brand ambassadors explore new worlds, seek out new life and new civilizations, and boldly go where no brand has gone before. I’m not talking about outer space; I’m talking about how they walk the same streets, hang out at the same malls, attend the same … Continue reading How to Build a Crew of Consistent Brand Ambassadors
Tag Archives: brand
Brand bidding & PPC optimization: enforcement options (Part 6 of 8)
In part 6 of her multi-part series on brand bidding for paid search, columnist Lori Weiman breaks down the legal issues surrounding trademark infringement in paid search ads. Lori Weiman on April 7, 2016 Welcome to Part 6 of an eight-part series on PPC brand bidding, where I answer the biggest question facing PPC … Continue reading Brand bidding & PPC optimization: enforcement options (Part 6 of 8)
Generalist or Specialist: Choosing your Personal Brand Focus
by Bryan Kramer April 15, 2016 Follow @bryankramerApril 15, 2016 So you’ve taken time out to identify what type of personal branding works best for your career, but now the challenging part is knowing whether you want to be a generalist or specialist. Once you begin building your persona, how will you sell yourself to … Continue reading Generalist or Specialist: Choosing your Personal Brand Focus
3 Simple Ways to Partner with Social Media Influencers for Your Brand
by Dhariana Lozano April 13, 2016 Follow @DhariLoApril 13, 2016 Influencer marketing can be one of the simplest ways to build brand awareness and grow your audience using social media. Influencer marketing is the “new” word of mouth, and if you’re confused about what to do with your social media influencers once you have them, … Continue reading 3 Simple Ways to Partner with Social Media Influencers for Your Brand
5 Steps to Using Instagram for a B2B Brand
by Bonnie Harris April 11, 2016 Follow @waxgirl333April 11, 2016 Instagram is growing and shows no sign of slowing down. There are currently over 400 million users and it’s expected to increase 15% this year, far ahead of any other social media platform. If you’re a B2B brand, you might be wondering if this could … Continue reading 5 Steps to Using Instagram for a B2B Brand
Search Engine Optimization and Brand SEO Mistakes
by Lisa Merriam April 11, 2016 Follow @ldmerriamApril 11, 2016 Brand SEO mistakes are surprisingly common. A shocking number of companies miss a critical opportunity to communicate in search engine results–and thus with customers. If they can’t find your brand, it may as well not exist. What you say in Google, Bing and Yahoo! impacts … Continue reading Search Engine Optimization and Brand SEO Mistakes
Find New Prospects For Your Personal Brand With Twitter
by Personal Branding Blog April 9, 2016April 9, 2016 Twitter is still a top social network for your personal brand to build a strong community and attract new leads. If you want to increase your sales it’s important to add an effective social selling strategy here, which offers opportunities to connect with influencers, more insights … Continue reading Find New Prospects For Your Personal Brand With Twitter
3 Ways to Promote Your Local Business and Personal Brand Through Community Programs
by Personal Branding Blog April 5, 2016April 5, 2016 Locally owned small businesses offer their communities various, undeniable benefits when compared to the large chains and super stores, as you know. Your business likely puts some of its profits right back into your community, too – you generate jobs and tend to provide better wages, … Continue reading 3 Ways to Promote Your Local Business and Personal Brand Through Community Programs
7 Simple Tips to Boost Your Personal Brand On LinkedIn
by Fam Mirza April 3, 2016 Follow @iamfamApril 3, 2016 Your personal brand is your image. The right image can get you that job, attract people to your business, and win over connections that you would have never stood a chance with otherwise. Boosting your personal brand on LinkedIn should be a priority whether you … Continue reading 7 Simple Tips to Boost Your Personal Brand On LinkedIn
How to Create a Killer Brand Video in 2 Hours
by Aaron Agius April 2, 2016 Follow @IAmAaronAgiusApril 2, 2016 Video is a hugely important marketing medium. Websites with videos keep site visitors for 88% longer than sites without video content. 57% of customers rely on product videos to help inform their purchasing decisions. Video content is growing in relevance as the amount of visual … Continue reading How to Create a Killer Brand Video in 2 Hours