CMO Rishi Dave shares how his team leveraged marketing technology to completely overhaul its go-to-market strategy. Amy Gesenhues on May 25, 2016 Last March, Dun & Bradstreet underwent what the company defined as a “brand modernization” initiative. The project included a complete overhaul of its go-to-market strategy and creative expression — top to bottom. … Continue reading A CMO’s View: How Dun & Bradstreet used MarTech to modernize its brand
Instagram is giving brands a boost with data-rich features and the ability to promote visuals, among other things. Tamar Weinberg on May 24, 2016 Instagram is running some tests with small groups of users that will give the photo sharing site a boost, particularly for business users. Pun intended, folks. Elliott Murray discovered a … Continue reading Instagram building business features to enhance the brand experience
by Adam Frankel May 24, 2016 Follow @FrankelInteractMay 24, 2016 Facebook hosted its 2016 annual conference for developers recently. Among the new features that were showcased, one was Chatbots, available via Facebook’s Messenger Platform. Dubbed as one of Facebook’s early initiatives to blend social media and artificial intelligence, Chatbots can change the way we interact … Continue reading Facebook Chatbots: Some Thoughts on Mobile Users and Brand Benefit
Branding is often viewed as the domain of large national businesses. Yet small businesses will benefit from branding strategically on a local level. Columnist Wesley Young takes a look at ways to boost your profile and your page rank with local branding strategies. Wesley Young on May 24, 2016 When we think of brands, … Continue reading 10 tips for building a local brand that will boost your local search ranking
by Personal Branding Blog May 23, 2016May 23, 2016 Facebook was once a great way for personal brands to immediately start building an audience for their Pages. In the last few years algorithms have changed all of that, but a new feature aims to solve the organic growth problem. Many brands and businesses post content, … Continue reading Facebook Audience Optimization to Better Target Your Brand Audience
by Martin Brown May 19, 2016 Follow @topseorankersMay 19, 2016 If you are going to run a Twitter marketing campaign, hashtags are essential. In fact, according to Buffer App, adding one or two hashtags to a tweet will result in a 55% increased chance of a retweet. Hashtags work as signal lights which draw in … Continue reading How to Use Hashtags Effectively on Twitter for Brand Engagement
by Jordan Lore May 15, 2016May 15, 2016 Instagram now has over 400 million users worldwide and growing — greatly surpassing once-dominant social networking sites like Twitter. The mobile photo sharing application has become a major part of the social media marketing landscape and is clearly here to stay. Statistics show that 75 million Instagram … Continue reading Quick Start Guide to Finding New Instagram Brand Ambassadors
by Kevin Johnson May 13, 2016 Follow @redhotkevbotMay 13, 2016 Building a strong social media platform is essential to generate a solid return on investment for your digital marketing efforts. But if your brand’s Twitter following is stuck in the double digits, chances are your posts are going unseen and doing very little to build … Continue reading 5 Growth Hacks to Get Better Twitter Results For Your Brand
by Chris Lake May 11, 2016 Follow @DigitalDockUKMay 11, 2016 Many companies view digital marketing as the platform of choice, in reaching vast amounts of potential customers. Their thinking is that a well thought-out, comprehensive digital plan will result in thousands, if not millions of eyes on their product or service. This can be true. … Continue reading No Brand Message? Forget Digital Marketing.
by Brian McNeil-Smith May 11, 2016 Follow @easypromosappMay 11, 2016 Are you giving the award for your digital promotion enough attention? Recently we unveiled the results of our Digital Promotions Prize Survey, which surveyed more than 1700 consumers on their prize preferences and the kinds of prizes that would most entice them into participating in … Continue reading Digital Promotion Prizes Should Go “Beyond the Brand” For Better Conversion [Infographic]
