By Jordan Kasteler August 23rd, 2017 Building a personal brand is a monumental undertaking. Nonetheless, it’s a worthwhile one. The brand you create for yourself influences what the world thinks when it hears your name. The better your personal brand, the better your reputation and the opportunities that come with it. Anybody can create … Continue reading 5 Tools To Create Online Courses (& A Formidable Personal Brand)
Columnist Mike Sands believes brands need to take a page from Amazon and put their customers — and the data they generate — at the center of all business decisions. Mike Sands on August 22, 2017 Yes, this is another Amazon story. But this one isn’t about its latest acquisition, innovation or market share … Continue reading Why your brand should obsess over its customers, not its competitors
Erin Dore Miller — August 21, 2017 — August 21, 2017 typographyimages / Pixabay We’ve been talking a lot recently about brands and branding. Specifically, employer and talent brands: how to attract talent, how to build a strong talent pipeline, how to communicate to the outside world that your organization is a great place to … Continue reading How to Build Your Brand as a Candidate
Personal Branding Blog — August 18, 2017 — August 18, 2017 Having an effective email marketing strategy is an important tool for your personal brand in which your business can connect with your audience. Building authentic relationships is important for increased sales and return customers. There are several ways a personalized message can work for … Continue reading Use Email Marketing to Build Your Online Brand Influence
Personal Branding Blog — August 15, 2017 — August 15, 2017 geralt / Pixabay A strong brand presence addresses the needs of consumers and the brand alike. Quality branding helps customers feel uniquely empowered by the brand, via enhancements like increased productivity or knowledge. The brand itself benefits from customers who develop loyalty, increasing the … Continue reading How to Use Video to Effectively Build Your Brand
Colleen McKenna — August 14, 2017 Follow @Colleen_Intero — August 14, 2017 TeroVesalainen / Pixabay From Employer Brand to Talent Brand: “We need to hire someone for that position, today.” End of meeting. With that statement dancing in the air, the CEO abruptly leaves your office and heads to another meeting. You already knew you … Continue reading How to Leverage Your Talent Brand and Hire More Effectively
KC Claveria — August 11, 2017 Follow @kcclaveria — August 11, 2017 Most of us can detect phony people when we meet them, so we aren’t able to truly connect with them. It’s true with brands as well. Research conducted by The Drum in collaboration with Opinium shows that 78 percent of consumers feel brands … Continue reading How Smart Companies Embrace Brand Authenticity to Improve Customer Relationships
Contributor Peter Minnium dives into the results from a study showing that branded content truly works and has a positive impact both on consumers’ brand awareness and their purchase intent. Peter Minnium on August 11, 2017 Most of us today can recall a time before the internet, or even the widespread availability of personal … Continue reading Does branded content drive brand lift? New research takes an in-depth look
Personal Branding Blog — August 10, 2017 — August 10, 2017 A professional website for your personal brand is important in building a professional reputation and attracting the visitors. The graphics and content are also the point of reference from which all other of your online properties tie into. By using the latest templates and … Continue reading 5 Ways Your Personal Brand Can Bring Up the Quality of Your Website
Karl Feldman — August 10, 2017 — August 10, 2017 We’ve written before on the importance of brand research. But today, I want to help you understand exactly how it gives your firm an advantage in the marketplace. What specific points of leverage does a firm that conducts research have that it didn’t before? Let … Continue reading How Brand Research Delivers Competitive Advantage
