Tag Archives: brand

The Luxury Brand Marketing Model: Why Luxury Brands Need To Change Their Business Approach

By Jordan Kasteler August 10th, 2017 “Ultra-luxury products are differentiated from ordinary products through unique aesthetics. An explanation of the quality is best described through omission of words followed by physical evidence and presentation. The brand’s identity should be easily confirmed through a unique sensory experience.” – Adriaan Brits, Luxury Brand Marketing: The globalization … Continue reading The Luxury Brand Marketing Model: Why Luxury Brands Need To Change Their Business Approach →

How to Develop Your Employer Brand

Business Development

Colleen McKenna — August 10, 2017 Follow @Colleen_Intero — August 10, 2017 Free-Photos / Pixabay In a recent conversation with a new human resources vice president, I listened as they explained their struggles to craft their employer branding message. They are a mature company with a stable history, exceptional products, excellent service and a forward-thinking … Continue reading How to Develop Your Employer Brand →

Breaking Down Storytelling Structure in Brand Video

Storytelling

Evelyn Timson August 7, 2017 rawpixel / Pixabay According to a survey conducted by Headstream, almost 79% of adults think that brands telling stories is a positive thing, but only 64% believe that brands are doing it well. The survey also found that a great story will influence 15% of an audience to make a … Continue reading Breaking Down Storytelling Structure in Brand Video →

How to bridge the gap between brand and direct response marketing

Marketing Challenges

How do you reach common ground between brand and direct response campaigns? Columnist Alison Lohse says we need new metrics and more granular data to help bridge the divide between the two. Alison Lohse on August 3, 2017 In traditional marketing organizations, brand and direct response (DR) efforts occupy two very distinct and discrete positions. … Continue reading How to bridge the gap between brand and direct response marketing →

How Your Brand Can Benefit From The Continuing Boom In Social Media Micro-Influencers

Micro-Influencers

Sahail Ashraf — July 26, 2017 Follow @Talcontent — July 26, 2017 We are now all fully aware of what Influencer Marketing is and how it is effective for many brands across the planet. All kinds of brands, from large corporations to small businesses, are dipping their toes into the world of the influencer online. … Continue reading How Your Brand Can Benefit From The Continuing Boom In Social Media Micro-Influencers →

How Outstanding Event Marketing Boosts Brand Awareness [Infographic]

Event Marketing

Dave Sutton — July 26, 2017 — July 26, 2017 Here’s an unexpected marketing strategy—go rent a house and paint it pink. That’s exactly how Atlanta rapper 2 Chainz transformed his album release into a powerful brand storytelling opportunity. To prepare for the release of Pretty Girls Like Trap Music, he rented a house at … Continue reading How Outstanding Event Marketing Boosts Brand Awareness [Infographic] →

Best Brand Strategy: Branded House or House of Brands?

Branding Lessons

Elizabeth Harr — July 25, 2017 — July 25, 2017 The goal of any brand strategy is to build a strong brand. That is because a strong brand—and an effective brand strategy—results in a higher return on investment for your marketing dollar. It is as true for professional services brands as it is for consumer … Continue reading Best Brand Strategy: Branded House or House of Brands? →