William Harris — September 5, 2017 Follow @wmharris101 — September 5, 2017 As more and more traditional brick-and-mortar retailers continue to struggle when it comes to connecting with today’s consumer, the newer, leaner, and smaller ecommerce brands are finding success. The world of retail is vastly different than it what 20, 10, and even five … Continue reading How to Build an Ecommerce Brand That Outshines All Competition: An Actionable Guide
Janet Church — September 4, 2017 Follow @JanetChurch — September 4, 2017 LoboStudioHamburg / Pixabay To attract and secure customers in today’s competitive business landscape, it is essential for every company to deliver a consistent brand image. for success and survival. As mentioned in Forbes, “consistency is the key to successful branding and consistency goes … Continue reading How Brand Consistency on Social Media is Critical for Your Customers
In part 5 of this series examining the many use cases for interactive native content, contributor Jane Loring explores how this new approach can be implemented within your cross-channel marketing strategy. Jane Loring on August 18, 2017 It’s easy to mistake cross-channel marketing for another buzz-term or gimmick. However, in reality, few tactics so … Continue reading How to market your brand using interactive native content — Part 5
Bonnie Harris — August 31, 2017 Follow @waxmarketing — August 31, 2017 Your employee’s strong personal brand can be a huge boon to your company . Don’t be afraid to help when it comes to your employees personal brand. Here are some benefits and ways to help them build a stronger reputation both off- and … Continue reading Why Your Employee’s Personal Brand Matters – and Ways to Help Them Build It
Brooke B. Sellas — August 30, 2017 Follow @madSMscientist — August 30, 2017 Brand accountability is a growing trend with how consumers are using social media today. This means your worst brand behavior is paraded online for potential customers to consume. How is this impacting your brand reputation and purchasing decisions from would-customers? We’re dissecting … Continue reading How Millennials (And Others) Use Social Media For Brand Accountability
When it comes to social influence, governments and other public agencies have a lot to learn from brand marketers. Contributor Scott Wilkinson discusses how agencies can adapt to this new economy to win public support. Scott Wilkinson on August 29, 2017 Over the last decade, we have watched social media upend institutions and topple … Continue reading Mapping the new economy of micro-influence: What governments can learn from brand marketers
Susan Gilbert — August 24, 2017 Follow @SusanGilbert — August 24, 2017 Use these 5 Tips to Expand Your Brand on Instagram Are you not attracting enough followers on Instagram? Want to bring more visibility to your brand with a mobile audience? Instagram remains an expanding and popular social network where your brand or business … Continue reading 5 Ways to Grow Your Brand on Instagram
How do you build loyal brand advocates? Contributor Jim Dicso says it’s all about stepping up your customer experience efforts to give your brand a competitive advantage. Jim Dicso on August 25, 2017 If you could generate six times your revenue, would you? For marketing executives, this question is a no-brainer. The challenging part … Continue reading Why emotion is crucial to create brand advocates — and what you can do about it
Mary Planding — August 25, 2017 — August 25, 2017 Fotoworkshop4You / Pixabay Recently we’ve been working with some businesses that have been struggling with growth. Only it’s not the trouble you think it is — business is actually good. The trouble is whether they’re growing the “right way” for their business. Many business owners … Continue reading How Positioning Your Brand Keeps Your Business Focused and On Track
While freelancing can be a great way to earn extra marketing dollars, columnist Matt Umbro says you need to have the right mindset and be wary of potential issues. Matt Umbro on August 23, 2017 Freelance work is a great way for marketers to earn extra money in their free time. Along with the … Continue reading Why freelance marketing work could be damaging your personal brand
