Xanterra is using a customer “Golden Record” to deliver on its promise of personalized customer experiences. Jacqueline Dooley on June 23, 2022 Swiftcurrent Lake in the Many Glacier region at Glacier National Park. Image provided by Xanterra. Xanterra Travel Company owns an extremely unique and diverse collection of travel and hospitality brands that all share … Continue reading How unifying customer profiles is paying off for this iconic travel brand
6 Ways to Optimise Your Brand June 28, 2022 How will you optimise your brand performance? Big Data has influenced marketers and given them answers, but how do they find them? Marketers often scroll through a maze of numbers looking for patterns and trends, but analytics systems have simplified the process by filling in gaps … Continue reading 6 Ways to Optimise Your Brand
The Future Of Brand Experiences In The Metaverse by Jeff Snyder , June 10, 2022 The following was previously published in an earlier edition of Marketing Insider. Remember how social media forever changed marketing? The next iteration of the internet (called the metaverse) is next. In the metaverse, the virtual and physical collide, creating a … Continue reading The Future Of Brand Experiences In The Metaverse
By Danica Lo May 06, 2022 When Tom Shen and Kenny Leung quit their tech jobs—as senior consultant at IBM and business strategist at Facebook, respectively—to launch a direct-to-consumer company in 2019, they had no idea that just a few months later, they’d run a thriving luxury makeup-brush brand with waitlists of customer names … Continue reading Data-driven, crowdsourced beauty brand Rephr launches second skincare SKU
How To Build Your Business Brand in the Metaverse Zaheer Dodhia / 02 May 2022 Is your brand ready for the metaverse? It can be a complex question — for one thing; the answer depends on what “the metaverse” refers to for you as a business owner. For another, it can depend on the … Continue reading How To Build Your Business Brand in the Metaverse
By Brian Honigman April 26, 2022 “Have you been physically or emotionally injured by Duolingo?” asked the attorney, who promised to get victims millions in compensation. It wasn’t a real TV ad from a scummy lawyer, but an April Fool’s prank released earlier this month by Duolingo, the popular education app known … Continue reading How Duolingo built a successful $250 million brand by being kind of a jerk
By Kevin Grady March 14, 2022 The media landscape is evolving. That Jetsons future we were promised? It’s finally taking shape, sans maybe the flying cars. But even they’re in development. Digital billboards and moving online interfaces are becoming ubiquitous, as are a myriad of voice technology applications. Animated album covers on streaming platforms … Continue reading Why your brand should think less about designing a logo, and more about designing a sound
Visably Details How To Measure Brand Performance In Search With These Metrics by Laurie Sullivan , Staff Writer @lauriesullivan, March 18, 2022 Customers are more likely to learn about and make a purchase decision about a brand on a third-party website. How do you measure not the website, but a brand’s performance in search? Visably, a … Continue reading Visably Details How To Measure Brand Performance In Search With These Metrics
Slapping together a couple ideas and a logo is not a brand strategy. Here’s a detailed guide to help you create and execute a well thought out strategy to promote your brand. Allen Martinez on March 15, 2022 Brand strategy is built on a platform of differentiation, where a company can use its value prop … Continue reading Building a brand strategy: Essentials for long-term success
Wade Roush Studies show only 5% of B2B buyers are ready to buy right now. You can’t force the other 95% into a buying position by spamming them with nurture sequences. When people are finally ready to make a purchase, your goal should be one of two things: Customers recall your brand, or at least;They … Continue reading How to Build and Measure Brand Awareness
