Tag Archives: brand

2 important ways to build customer trust and brand equity with data

Consumer Engagement

Here are the investments marketers should make to gain a competitive edge while remaining privacy-safe. Chris Wood on August 30, 2022 Brands have to be proactive about the privacy concerns their customers have by being transparent in two important areas — customer experience (CX) and data collection and enrichment. Only in this way can brands … Continue reading 2 important ways to build customer trust and brand equity with data →

Yahoo Taps Comscore To Expand CTV Brand Safety Tools, Contextual Abilities

CTV Advertisement

Yahoo Taps Comscore To Expand CTV Brand Safety Tools, Contextual Abilities by Karlene Lukovitz  @KLmarketdaily, August 19, 2022 Yahoo has partnered with Comscore to expand connected TV (CTV) brand safety tools and contextual segmenting capabilities in its demand-side platform (DSP).The Yahoo DSP will integrate Comscore Activation, a set of pre-bid inventory filters powered by contextual … Continue reading Yahoo Taps Comscore To Expand CTV Brand Safety Tools, Contextual Abilities →

How Under Armour’s Curry Brand shoes are taking off in the metaverse

Metaverse Branding

What marketers can learn from Under Armour’s roadmap for “NF3s.” Chris Wood on July 29, 2022 Under Armour’s Curry Brand sneakers are moving as fast in the metaverse as they do on the court. While NBA three-point king Stephen Curry extended his legacy with a fourth league title (and fourth Finals MVP) this spring, hoops … Continue reading How Under Armour’s Curry Brand shoes are taking off in the metaverse →

51% of consumers would leave a brand if digital experience isn’t as good as in-person

Digital Experience

PwC survey finds younger consumers are more likely to switch brands. Chris Wood on July 21, 2022 More than half of U.S. consumers (51%) say they’d be less loyal to a brand if the digital experience isn’t as enjoyable as in-person, according to PwC’s Customer Loyalty Survey 2022. For Gen Z, that number soared to … Continue reading 51% of consumers would leave a brand if digital experience isn’t as good as in-person →

Research Points To Power Of Social Brand Conversation On Consumer Decision Making

Social Branding

Research Points To Power Of Social Brand Conversation On Consumer Decision Making by Richard Whitman , Columnist, July 15, 2022 Publicis Media and Twitter recently collaborated on a research study that the companies say point to the power of social brand conversation on consumer decision making and sales.    This study surveyed 9,600 consumers on … Continue reading Research Points To Power Of Social Brand Conversation On Consumer Decision Making →

Most Marketers Track Brand Performance, But More Than Half Struggle To Identify Data Insights

Branding Tools

Most Marketers Track Brand Performance, But More Than Half Struggle To Identify Data Insights by Laurie Sullivan  @lauriesullivan, July 7, 2022 Beauty, fashion and related industries have been at the forefront of online advertising and ecommerce, suggesting that with this leadership role these companies can identify marketing challenges in other sectors.   Data released Thursday … Continue reading Most Marketers Track Brand Performance, But More Than Half Struggle To Identify Data Insights →

Build-A-Bear using data to make itself into an all-ages brand

Data Management

Build-A-Bear drives e-commerce with a new company, HeartBox, and with online birthday promotions. Chris Wood on July 6, 2022 Build-A-Bear is remaking itself for the 25th anniversary of its founding this year. This means using its experience and its data to appeal to older customers and create stronger online connections. “The goal that was stated … Continue reading Build-A-Bear using data to make itself into an all-ages brand →

Random Posts on