Tag Archives: Blind

Call Conversions: The Blind Spot Threatening Digital Marketing ROI

Blair Symes — October 29, 2016 — October 29, 2016 Most metrics and analytics ignore conversions on cellphones. Is your ROI calculation completely wrong? In 2017, digital ad spending in the United States will exceed TV ad spending for the first time. And, by 2020, marketers will spend 36 percent more on digital than on … Continue reading Call Conversions: The Blind Spot Threatening Digital Marketing ROI →

Hitting blind spots on the way to gold? Olympics ads remind marketers to sweat the data details

Data Driven Techniques

Columnist Joshua Reynolds takes a look at McDonald’s ad strategy during the Games, how Panera Bread moved in on the fast-food giant’s blind spot and what marketers can learn from the outcome. Joshua Reynolds on August 30, 2016 lazyllama / Shutterstock.com If you tuned into the recent Rio Olympics, you saw many inspiring acts of … Continue reading Hitting blind spots on the way to gold? Olympics ads remind marketers to sweat the data details →

Customer journeys, blind spots & burgers: Lessons from fast-food marketing

Lessons Learned

Believe it or not, you can learn a thing or two from the world of burgers and fries, says columnist Joshua Reynolds. Here’s why your marketing analytics should take a page from the fast food industry. Joshua Reynolds on July 26, 2016 For marketers, customer journey analysis often results in accidental narcissism. Analytics are … Continue reading Customer journeys, blind spots & burgers: Lessons from fast-food marketing →

Eliminating Hiring Bias: How Blind Reviews Open Our Eyes to the Best Talent

Effective Hiring

by Sunil Bagai March 24, 2016 Follow @ZenithtalentMarch 24, 2016 As I wrote last week, tech companies are making huge strides toward overcoming the homogenous structures of their talent forces. Slack’s report on diversity demonstrates not only a strong commitment to inclusion, it shows how a culture that celebrates differences can flourish. Unfortunately, many organizations … Continue reading Eliminating Hiring Bias: How Blind Reviews Open Our Eyes to the Best Talent →

Why Your Website Sucks at Blind Dates: First Impressions

Web Design Guidelines

Kristina CisneroJune 23, 2015 Your friends have set you up on a blind date and you’ve never been on one before. You’ve gone on to Google to search up tips on how to succeed on a blind date, you’ve watched videos on how to be good at dating, and you’ve read countless Thought Catalog blog … Continue reading Why Your Website Sucks at Blind Dates: First Impressions →

Don’t Go Into Web Marketing Blind — Use Checklists!

Digital Marketing

Need to get organized when it comes to your day-to-day work in online marketing? Contributor Stoney deGeyter’s got you covered. Stoney deGeyter on February 2, 2015 Some people are just checklist people. I’m one of them. I do everything from a checklist. I have a chore checklist, a checklist for work, and even one for … Continue reading Don’t Go Into Web Marketing Blind — Use Checklists! →