May 10, 2024 Most employers are blind to the equity of equity compensation Base pay evaluation alone doesn’t address big picture equity fairness. BY Robert Sheen Seventy-five percent of employers now conduct regular pay equity audits, according to research from the Society for Human Resource Management. Most are keeping their eyes peeled for unwanted pay disparities … Continue reading Most employers are blind to the equity of equity compensation
By Janko Roettgers February 09, 2024 Stevie Wonder. Ray Charles. Andrea Bocelli. If you were to ask a random person to name a blind musician, one of those three would almost inevitably come up. Ask that same person about up-and-coming blind musicians, and they’ll likely draw a blank. That’s no accident, according to Athan … Continue reading The quest to build more accessible music tech for blind and visually impaired artists
Achim Nowak July 21, 2021 Last Thursday, Shwan Lamei and I were strolling through the charmed side streets of Brookline, a close-in Boston suburb. Shwan, former “high-potential” corporate executive, dropped out of corporate life 2 years ago. Founded a start-up in the energy-conservation arena with a business partner, Daria. Has been riding the ups and … Continue reading 7 Blind Spots That Will ALWAYS Get You Into Trouble
Jonathan Crossfield May 15, 2021 “If you’re a visual learner and you’re vision impaired, you’re a bit screwed – and I think I’m one of those people,” laughs Alex Man, a digital marketer and the Assistive Technology Officer for the Royal Society for Blind Children (RSBC). Alex was born with glaucoma, which damaged his optic … Continue reading How Blind Users Experience Instagram
Jim Haudan — October 12, 2018 Follow @jhaudan — October 12, 2018 RoyalAnwar / Pixabay If you think the marketing world is trying to pull one over on you today, then you need to pull up some old school ads. Boy oh boy, we were blind to the fact that folks were trying to sell … Continue reading Becoming a Better Leader Begins by Identifying Your Blind Spots
Ji-A Min — June 8, 2017 — June 8, 2017 The government of Canada recently made headlines for their blind hiring pilot project: removing candidates’ names before hiring managers review their applications. Government officials state this blind hiring initiative is designed to “reduce unconscious bias” and “promote gender and ethnic equality.” The original blind hiring … Continue reading Blind Hiring: A How-To Guide To Reduce Bias & Increase Diversity
Google Or Blind Programmatic? Which Is The Brand Safety’s Arch Villain? by Sean Hargrave , Staff Writer, May 4, 2017 Given the brand safety debacle over YouTube and brand safety, you would think that the subject was always front of mind at media agencies — if not before, then certainly at some point during the … Continue reading Google Or Blind Programmatic? Which Is The Brand Safety’s Arch Villain?
Jacob Baadsgaard — March 23, 2017 Follow @jakebaadsgaard— March 23, 2017 Does sifting through web analytics data drive you nuts? I mean, how important is tracking conversions, really? While you might not have started a business or become a marketer because you love crunching numbers, but the fact of the matter is, setting up and … Continue reading Conversion Tracking: Are You Driving Blind? [Infographic]
Blair Symes — October 29, 2016 — October 29, 2016 Most metrics and analytics ignore conversions on cellphones. Is your ROI calculation completely wrong? In 2017, digital ad spending in the United States will exceed TV ad spending for the first time. And, by 2020, marketers will spend 36 percent more on digital than on … Continue reading Call Conversions: The Blind Spot Threatening Digital Marketing ROI
Columnist Joshua Reynolds takes a look at McDonald’s ad strategy during the Games, how Panera Bread moved in on the fast-food giant’s blind spot and what marketers can learn from the outcome. Joshua Reynolds on August 30, 2016 lazyllama / Shutterstock.com If you tuned into the recent Rio Olympics, you saw many inspiring acts of … Continue reading Hitting blind spots on the way to gold? Olympics ads remind marketers to sweat the data details
