Michael Abetz Last updated: 14 April 2022 Japanese corporation Sony is the latest multinational company to signal an interest in the metaverse, investing $ 1bn in Epic Games. Known for creating the PlayStation, the Sony Group recognised Fortnite and Unreal engine developers Epic Games as leading the way in the metaverse sector, and wanted a … Continue reading Sony Invests $1 Billion in Epic Games to ‘Build the Metaverse’
Alejandro Arrieche Last updated: 13 April 2022 The Luna Foundation Guard (LFG) has added nearly $ 100 million more to its reserves today after purchasing 2,508 Bitcoin (BTC) as part of its effort to reach its $ 10 billion milestone. The founder of the project, Do Kwon, tweeted the news a few hours ago and … Continue reading TerraUST Keeps Adding Bitcoin to Reserves to Reach $10 Billion Goal
U.S. OTT Ad Spend Reached $4 Billion In 4 Months by Laurie Sullivan @lauriesullivan, (March 29, 2022) Coca-Cola’s over-the-top (OTT) ad spend surpassed $15 million in the past four months. The company spent the most among all the large food and beverage brands on OTT advertising between October 2021 and January 2022. More than half … Continue reading U.S. OTT Ad Spend Reached $4 Billion In 4 Months
2 Billion Active On-Demand Video Services To Create Next-Gen Performance Marketing by Laurie Sullivan , Staff Writer @lauriesullivan, January 03, 2021 Juniper Research released data Monday that forecasts nearly 2 billion active subscriptions will use on-demand video services in 2025 — up 65% compared with 2020. Driving the growth are traditional broadcasters that increasingly turn to streaming … Continue reading 2 Billion Active On-Demand Video Services To Create Next-Gen Performance Marketing
Holiday Sales To Surpass $189 Billion Online, Adobe Forecasts by Laurie Sullivan , Staff Writer @lauriesullivan, October 28, 2020 New online shoppers will provide an interesting opportunity for advertising, at about 9%, as holiday online consumer spend reaches $189 billion this year — up 33%, according to Adobe’s most recent forecast. Those shoppers, who are new … Continue reading Holiday Sales To Surpass $189 Billion Online, Adobe Forecasts
Will Microsoft’s ZeniMax Media, Bethesda Acquisition For $7.5 Billion Boost Advertising? by Laurie Sullivan @lauriesullivan, September 21, 2020 Microsoft announced on Monday that it plans to acquire ZeniMax Media, owner of the video-game publisher Bethesda Softworks, for $7.5 billion in cash — marking its biggest video game purchase ever. “I’ve had many deep conversations with the creative leaders at … Continue reading Will Microsoft’s ZeniMax Media, Bethesda Acquisition For $7.5 Billion Boost Advertising?
COVID-19 Drives 130 $2 Billion Online Shopping Days In U.S. This Year by Laurie Sullivan , Staff Writer @lauriesullivan, September 14, 2020 As of August there have been 130 days where online shopping surpassed $2 billion in the U.S., compared to only two $2 billion days outside of the holiday season in 2019, according to Adobe’s … Continue reading COVID-19 Drives 130 $2 Billion Online Shopping Days In U.S. This Year
This year,the company says it has removed “tens of millions” of COVID-19 related ads. Ginny Marvin on April 30, 2020 Last year, Google says it took down 2.7 billion so-called bad ads for violating the company’s ad policies, according to its annual report released Thursday. That’s up from the 2.3 billion bad ads Google reported … Continue reading Google removed 2.7 billion bad ads, nearly 1 million ad accounts in 2019
Chatbots are forecasted to draw sales from other marketing channels and drive major savings for retailers. Jennifer Videtta on May 10, 2019 As technology improves with natural language processing and AI, chatbots will take away revenue from other marketing channels, a recent study examining retail brands by Juniper Networks claims. In fact, retail sales from chatbots … Continue reading Chatbots could drive $112 billion in retail sales by 2023
The number of removed ads was down, but banned advertiser accounts nearly doubled from 2017. Ginny Marvin on March 14, 2019 Google took down 2.3 billion “bad ads” in 2018, according to its annual report on actions it took to address policy violations on its ad platforms. That’s about a million fewer ads than it … Continue reading Google took down 2.3 billion bad ads, 1 million ad accounts in 2018
