Alejandro Arrieche Last updated: 21 April 2022 The United States has become the global leader in terms of realized crypto gains in 2021 as revealed by research from the blockchain data analytics firm Chainalysis. In a report released on 10 April, the Coatue-backed research firm estimated the gains obtained by investors by trading cryptocurrencies last … Continue reading US investors earn $46 billion by trading crypto in 2021
Tag Archives: Billion
Meta asks court to intervene in $7 billion lawsuit over Facebook audience numbers
Says group is too diverse to be granted class-action status. Constantine von Hoffman on April 18, 2022 Meta is asking an appellate court to overturn a ruling granting class-action status to a lawsuit claiming Facebook inflated advertising numbers. The company filed papers on Friday with the 9th Circuit Court of Appeals for permission to immediately … Continue reading Meta asks court to intervene in $7 billion lawsuit over Facebook audience numbers
Apple privacy protections expected to cost big tech firms $16 billion in coming year
ATT expected to cost Facebook $12.8 billion in coming year. Constantine von Hoffman on April 15, 2022 Apple’s privacy-protecting Identifier for Advertisers (IDFA) is expected to cost tech companies $ 16 billion in the coming year, an increase of 9%, according to a report by data solutions provider Lotame. However, a separate academic study has … Continue reading Apple privacy protections expected to cost big tech firms $16 billion in coming year
Sony Invests $1 Billion in Epic Games to ‘Build the Metaverse’
Michael Abetz Last updated: 14 April 2022 Japanese corporation Sony is the latest multinational company to signal an interest in the metaverse, investing $ 1bn in Epic Games. Known for creating the PlayStation, the Sony Group recognised Fortnite and Unreal engine developers Epic Games as leading the way in the metaverse sector, and wanted a … Continue reading Sony Invests $1 Billion in Epic Games to ‘Build the Metaverse’
TerraUST Keeps Adding Bitcoin to Reserves to Reach $10 Billion Goal
Alejandro Arrieche Last updated: 13 April 2022 The Luna Foundation Guard (LFG) has added nearly $ 100 million more to its reserves today after purchasing 2,508 Bitcoin (BTC) as part of its effort to reach its $ 10 billion milestone. The founder of the project, Do Kwon, tweeted the news a few hours ago and … Continue reading TerraUST Keeps Adding Bitcoin to Reserves to Reach $10 Billion Goal
U.S. OTT Ad Spend Reached $4 Billion In 4 Months
U.S. OTT Ad Spend Reached $4 Billion In 4 Months by Laurie Sullivan @lauriesullivan, (March 29, 2022) Coca-Cola’s over-the-top (OTT) ad spend surpassed $15 million in the past four months. The company spent the most among all the large food and beverage brands on OTT advertising between October 2021 and January 2022. More than half … Continue reading U.S. OTT Ad Spend Reached $4 Billion In 4 Months
2 Billion Active On-Demand Video Services To Create Next-Gen Performance Marketing
2 Billion Active On-Demand Video Services To Create Next-Gen Performance Marketing by Laurie Sullivan , Staff Writer @lauriesullivan, January 03, 2021 Juniper Research released data Monday that forecasts nearly 2 billion active subscriptions will use on-demand video services in 2025 — up 65% compared with 2020. Driving the growth are traditional broadcasters that increasingly turn to streaming … Continue reading 2 Billion Active On-Demand Video Services To Create Next-Gen Performance Marketing
Holiday Sales To Surpass $189 Billion Online, Adobe Forecasts
Holiday Sales To Surpass $189 Billion Online, Adobe Forecasts by Laurie Sullivan , Staff Writer @lauriesullivan, October 28, 2020 New online shoppers will provide an interesting opportunity for advertising, at about 9%, as holiday online consumer spend reaches $189 billion this year — up 33%, according to Adobe’s most recent forecast. Those shoppers, who are new … Continue reading Holiday Sales To Surpass $189 Billion Online, Adobe Forecasts
Will Microsoft’s ZeniMax Media, Bethesda Acquisition For $7.5 Billion Boost Advertising?
Will Microsoft’s ZeniMax Media, Bethesda Acquisition For $7.5 Billion Boost Advertising? by Laurie Sullivan @lauriesullivan, September 21, 2020 Microsoft announced on Monday that it plans to acquire ZeniMax Media, owner of the video-game publisher Bethesda Softworks, for $7.5 billion in cash — marking its biggest video game purchase ever. “I’ve had many deep conversations with the creative leaders at … Continue reading Will Microsoft’s ZeniMax Media, Bethesda Acquisition For $7.5 Billion Boost Advertising?
COVID-19 Drives 130 $2 Billion Online Shopping Days In U.S. This Year
COVID-19 Drives 130 $2 Billion Online Shopping Days In U.S. This Year by Laurie Sullivan , Staff Writer @lauriesullivan, September 14, 2020 As of August there have been 130 days where online shopping surpassed $2 billion in the U.S., compared to only two $2 billion days outside of the holiday season in 2019, according to Adobe’s … Continue reading COVID-19 Drives 130 $2 Billion Online Shopping Days In U.S. This Year
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