by Claude Harrington July 29, 2016July 29, 2016 Last week, Unilever spent $ 1 billion to acquire the stylish, grooming startup Dollar Shave Club. Founded only five years ago, Dollar Shave Club has already attracted over 2 million members to sign up for their monthly razor-providing service. There are several reasons why their disruptive business … Continue reading Billion Dollar Explainer Video?
by Laurie Sullivan @lauriesullivan, July 27, 2016, 3:38 PM Click-to-call commerce is influencing more than $1 trillion in U.S. consumer spending, according to a report released Wednesday. The BIA/Kelsey report — Call Commerce: A $1 Trillion Economic Engine — examines mobile formats, how marketers take advantage of call commerce, and best practices to drive and track … Continue reading ‘Click-To-Call’ Spending Estimated At Nearly $6 Billion
by Susanna Perkins July 13, 2016July 13, 2016 One hundred and seven billion dollars. That’s billion-with-a-b. According to Forbes, that’s the amount spent on online courses in 2015, double the amount spent the previous year and growing. It includes training and courses across industries and at many levels, from hobbies and crafts to college and … Continue reading 6 Tools to Help You Corner Your Share of a $107 Billion Industry
By Ernest Thompson May 12th, 2016 Here on Search Engine People you can read articles from some the most knowledgable video and search engine marketers in the world. There are real insights which can actually help you get more views, subscribers, and better search rankings. But how is it that Smosh, two goofy friends since high … Continue reading What These Goofs With 5 Billion Video Views Can Teach You
Increasingly, advanced bots seek to replicate human behavior patterns. Greg Sterling on January 19, 2016 Ad fraud is a major problem in digital advertising that results in billions of dollars in annual losses to marketers. While marketers are winning the battle against “basic bots,” they’re losing against more sophisticated bots, according to a new study … Continue reading Study: Sophisticated Bots Outwitting Marketers, Will Cost $7.2 Billion In 2016
Showing no signs of slowing, daily video views on Facebook have jumped 1 billion since January. Martin Beck on April 22, 2015 Facebook video has taken another big jump. CEO Mark Zuckerberg announced today that Facebook is now serving more than 4 billion video views a day on the network. That’s up a cool billion … Continue reading Facebook Video Soars Past 4 Billion Daily Views
Video views on the network have tripled since September. Martin Beck on January 28, 2015 Facebook’s video surge is looking more like a tidal wave. In remarks during Facebook’s quarterly earnings call with investors today, CEO Mark Zuckerberg said that Facebook video is generating more than 3 billion views a day. That’s up from 1 … Continue reading Facebook Now Gets 3 Billion Video Views A Day
US internet advertising is on pace to reach $50 billion in 2014. Greg Sterling on December 19, 2014 Yesterday the IAB released an interim report saying that US online advertising reached an historic high of $12.4 billion for Q3. Ad revenues in the first half of 2013 totaled roughly $23 billion. It’s likely that Q4 … Continue reading IAB: Online Q3 Ad Revenues Reach Historic High Of $12.4 Billion
Steve Gumm November 23, 2014 RECOMMENDATION: As you watch this video think through your story. You want to connect with the customers (this is who I am/we are), you want to highlight the problem/challenge you saw in the market (“this frustrated us/was a problem for us), and then show the solution (“so we started/built/created” this). I have placed … Continue reading How Your Business Can Use This Billion Dollar Ad Formula
What headlines and topics yield the most social shares and where are they shared? Study data from an analysis of the most-shared articles from top sites. Kelsey Libert on September 16, 2014 Campaign reach is one of the linchpins of successful content marketing. With the right media relations approach, your content marketing campaigns can tap … Continue reading Here’s What 2.7 Billion Social Shares Say About Online Publishing
