Tag Archives: Billion

How Your Business Can Use This Billion Dollar Ad Formula

Steve Gumm November 23, 2014 RECOMMENDATION: As you watch this video think through your story.  You want to connect with the customers (this is who I am/we are), you want to highlight the problem/challenge you saw in the market (“this frustrated us/was a problem for us), and then show the solution (“so we started/built/created” this).  I have placed … Continue reading How Your Business Can Use This Billion Dollar Ad Formula

Here’s What 2.7 Billion Social Shares Say About Online Publishing

What headlines and topics yield the most social shares and where are they shared? Study data from an analysis of the most-shared articles from top sites. Kelsey Libert on September 16, 2014 Campaign reach is one of the linchpins of successful content marketing. With the right media relations approach, your content marketing campaigns can tap … Continue reading Here’s What 2.7 Billion Social Shares Say About Online Publishing