WP Engine: Top WordPress plug-ins and themes generated more than a quarter of a billion dollars since 2010

The WordPress hosting service also shares the top dozen plug-ins on its platform.


The popular website content management system WordPress — which powers more than a quarter of all websites — has given birth to a thriving cottage industry of plug-ins and visual themes.

But it’s a pretty big cottage. In a report recently released by WordPress hosting service provider WP Engine, plug-ins and themes have generated more than a quarter of a billion dollars since 2010. A bit over $267 million, in fact, breaking down to about $232 million for approximately 5,500 themes and over $35 million for 3,800 plug-ins.

The Austin, Texas-based company also shared with us the top dozen WordPress plug-ins on its own platform — with the popular Yoast SEO (which we use) taking more than a third of installs.

From the WP Engine report

From the WP Engine report

The report pulled its revenue data from two leading marketplaces — ThemeForest for themes and CodeCanyon for plug-ins. On average, that amounts to about $8,300 per plug-in and about $37,000 per theme.

The most popular plug-ins, unsurprisingly, are those in the Utilities category, with about $7.7 million in revenue, followed by Interface Elements ($7 million), Ecommerce ($4.5 million), and Galleries ($2.2 million).


Among themes, Corporate ones are tops at $75 million, followed by Creative ($56 million), Blog/Magazine ($28 million), and eCommerce ($18 million). The top two revenue-generating authors for plug-ins are wpbakery and themepunch in Germany, while Austria’s Kriesi and the US’s GoodLayers are top rainmakers for themes.


And here are the top dozen plug-ins for WordPress sites serviced by WP Engine, followed by their percentage of total installs:

  • Yoast SEO
  • Akismet
  • Gravity Forms
  • Contact Form 7
  • WordPress Importer
  • Revolution Slider
  • Jetpack by WordPress.com
  • WPBakery Visual Composer
  • Advanced Custom Fields
  • WooCommerce
  • Duplicate Post
  • Regenerate Thumbnails


[Article on MarTech Today.]


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