Since acquiring Bizo last August, LinkedIn has now integrated Bizo’s lead gen tools to expand its Marketing Solutions portfolio. Amy Gesenhues on February 19, 2015 LinkedIn is going after more marketing and advertising dollars, announcing today it is expanding its existing portfolio of marketing solutions. The site has added a new B2B “Lead Accelerator” tool, … Continue reading LinkedIn Rolls Out New “Lead Accelerator” Tool & Expands Display Ad Network Beyond LinkedIn Platform
Jenny TrasterFebruary 18, 2015 The online shopping sphere is increasingly becoming more competitive. Customers are consistently returning to the web to research and purchase products they otherwise would have left their home for. While this opens up opportunities for small online retailers that may not have the financial backing to run a brick-and-mortar store, they … Continue reading Beyond the Cart: 7 Features to Include on Your E-Commerce Site
Ciaran BlumenfeldFebruary 13, 2015 If your brand is on social, you’ve probably already put a significant amount of thought into your brand’s voice. Defining your brand’s voice for social media messaging is standard planning, but as visual platforms gain traction, defining your brand’s “visual voice” is becoming just as important as defining a characteristic verbal … Continue reading The Five C’s of Cultivating Your Brand’s Visual Voice on Instagram and Beyond
Jamie TeasdaleFebruary 8, 2015 Many small business owners, especially those just getting started with social media management, envision the process as simply posting fun stuff to Facebook and Twitter. Although this works well for your personal accounts, managing social media for a business requires an entirely different process. One of the first things social media … Continue reading Social Media Management: Managing Your Social Media Platforms Beyond Publication
Amanda GrinavichJanuary 14, 2015 Somehow it’s already 2015, and that means it’s time to reactivate our brains and make a valiant effort to pursue our resolutions for longer than a week. Those likely include a few work-related items you would like to achieve and improve upon. Perhaps growing your brand’s social presence while avoiding a … Continue reading 4 Social Media Commandments For 2015 (And Beyond)
Email and mobile have been major players this holiday season, and columnist Jordan Elkind discusses what this means for marketers. Jordan Elkind on December 17, 2014 It’s been a big holiday season so far for online shoppers, with over 20% growth in sales this year vs. the holidays in 2013 according to the Custora … Continue reading 3 Ways Mobile Shopping & Email Marketing Help Win The Holidays & Beyond
Tony Zambito December 6, 2014 In a recent interview, one of the world’s most compelling management consultant, Tom Peters, responded to a question related to what is missing from today’s discussion about management. In classic as well as vintage Tom Peter fashion, he responded: “My real bottom-line hypothesis is that nobody has a sweet … Continue reading Beyond Predictive Marketing: Planning With Persona-Based Strategic Narratives
By Mike Saunders, November 05, 2014 The consumer has always been right, but now they are so informed by their peers that they are savvier than ever when it comes to choosing between products, services, and brands. A few years ago, ‘social’ meant Facebook pages and Twitter profiles; today, it’s about involving … Continue reading Beyond ‘the customer is always right’: understanding the social shopper
By Heather R. Huhman, Published October 17, 2014 “If you want to land a job, you need to be on LinkedIn. Period!” How many of you have heard this advice over and over again? I’m sure by now, everything you’ve heard about building your brand on LinkedIn seems like old news. Although LinkedIn is an … Continue reading 6 Ways To Expand Your Personal Brand Beyond LinkedIn
Most people are not going to open every email you send. But they still interact with each one, whether by scrolling past your subject line in their inbox or stopping to delete your email. They notice. I know I do. I receive gobs of marketing emails, and I open very few. But I continue to … Continue reading Beyond Open Rates: Reaching People Who Don’t Click
