Tag Archives: Beyond

Beyond the Buzzword: Influencers

Joel KlettkeJune 22, 2015 We’ve hit the fourth installment in my series about buzzwords (last month’s was all about big data, and boy, was it a doozy). So, what is this all about? Every month, I break down marketing jargon from the most inner circles and serve you the meaning and value behind the phrase. … Continue reading Beyond the Buzzword: Influencers →

Beyond Digital Video: 4 Other Ways To Visually Connect With Customers

Customer Conversion

Megan TotkaJune 20, 2015 2015 has been called the year of the video, and that moniker makes sense. More than 4 billion videos are uploaded and clicked on Facebook alone every day and that’s only one video-friendly site. Consider the billions of collective hits sites like YouTube and Vimeo, and even Twitter’s new video platform, … Continue reading Beyond Digital Video: 4 Other Ways To Visually Connect With Customers →

4 Steps To Go Above And Beyond In Social Media Customer Service

Customer Service

Margot da CunhaJune 1, 2015 Did you know that 25 percent of consumers who complain to brands on Facebook or Twitter expect a response within an hour, according to HubSpot? This seems a bit unrealistic, right? Shockingly enough, it might not be. You’ll likely lose respect and loyalty from a client if their questions and … Continue reading 4 Steps To Go Above And Beyond In Social Media Customer Service →

Beyond the Basics: 10 More Quick Wins for Conversion Optimization

Leads Conversion

Jasmine HenryMay 31, 2015 Is your website optimized for conversions? That’s something of a trick question. While there’s no question that certain websites are literal conversion machines, true optimization is technically impossible. The most effective marketers continue to refine, improve, test, and iterate to infinity. If you’ve already covered the conversion basics, such as including … Continue reading Beyond the Basics: 10 More Quick Wins for Conversion Optimization →

Beyond the Bullhorn: Social Media Morphs Into Brand Storytelling

Success Stories

Cheryl GoldbergMay 10, 2015 Marketers have long used social media to promote content. They’ll throw a white paper up on their website, blast a few promotions touting the paper to their Twitter, Facebook, and LinkedIn followers, and, with any luck, people will like, retweet, favorite, and otherwise amplify the message. Think bullhorn. Today, marketers are … Continue reading Beyond the Bullhorn: Social Media Morphs Into Brand Storytelling →

Programmatic Beyond RTB: A Primer

Ad Campaigns

Programmatic ad buying isn’t just about real-time bidding. Columnist Matt Ackley takes a look at other, non-real-time-bidding methods that are gaining traction. Matt Ackley on April 16, 2015 Over the past couple of years, audience marketing, particularly across social and display, has been revolutionized by the real-time bidding (RTB) auction, where ads are sold based … Continue reading Programmatic Beyond RTB: A Primer →

Data Collection Of The Future: Going Beyond The Tag

Content Marketing

As the FCC’s new Net neutrality rules reshape the digital ecosystem, columnist Josh Manion explains what it means for the future of marketing. Josh Manion on April 8, 2015 The U.S. Federal Communications Commission last month released its long-awaited rules for Net neutrality, which reclassify broadband Internet access as a telecommunications service — in effect, … Continue reading Data Collection Of The Future: Going Beyond The Tag →

Social Media Marketing: The Tips Beyond The “Engage” Cliche

Social Media Marketing

by Ben Austin March 30th, 2015 We have all read the engage story a million and one times when reading about social networking for businesses and to be quite frank I’m sick of the repetition. There is so much more to social media and if you read a ten tips to social media marketing you … Continue reading Social Media Marketing: The Tips Beyond The “Engage” Cliche →

Productivity Predictions for 2015 and Beyond

Productivity

Alexandra LevitMarch 9, 2015 Companies need a unified collaboration approach rather than more solutions. In 2013, serial entrepreneur Toni Lopresti and a few friends founded Intellinote, an enterprise software company based in Richmond, VA. Tony and I recently got together to talk workplace productivity and team collaboration. In our interview, he discusses the evolving role … Continue reading Productivity Predictions for 2015 and Beyond →

Life Beyond The Click: Email In 2015

Email Marketing

Columnist Dela Quist contends that email’s potential to impact brand awareness and favorability is getting short shift — but says that will change in 2015. Dela Quist on February 27, 2015 Since the inception of email as a marketing medium, it’s been thought of as a bottom-of-the-funnel marketing tool – driving conversions and purchases using … Continue reading Life Beyond The Click: Email In 2015 →