Most people are not going to open every email you send. But they still interact with each one, whether by scrolling past your subject line in their inbox or stopping to delete your email. They notice. I know I do. I receive gobs of marketing emails, and I open very few. But I continue to … Continue reading Beyond Open Rates: Reaching People Who Don’t Click
In a post I wrote more than a year ago, I explained that one of the core values of social media is to monitor the conversations on the social web for market intelligence. The information that you find can be very valuable because it will provide you with discoveries and insights that will help you … Continue reading Monitoring social media for market intelligence: beyond getting started
I mentioned earlier this year in an email trends video that responsive email design is just email design. I have spent a lot of time talking about and implementing the basics of responsive design, when I really want to discuss all the tactics required to create an awesome customer experience. After all, the only reason … Continue reading Think Beyond Just Responsive Design for a Great Customer Experience
