Bob Van Rossum — August 18, 2018 Follow @BobVR — August 18, 2018 What a Marketing Executive Search Firm Looks for in Influential Leaders Today’s CMO is tasked with being responsible for business growth more than ever. They must be the voice of the customer, digitally-savvy, innovative, a great leader, and an effective change agent … Continue reading How CMOs Can Meaningfully Impact the World Beyond Their Organizations (And Why)
Can Personalization Get Beyond ‘Creepy’? by George Simpson , Featured Contributor, July 12, 2018 Another big agency just announced a new “audience targeting” platform that targets individuals across creative, media, CRM and other practice areas. The platform, “at its core, is personalized data combined from a number of sources…the [sum] of which enables agency teams … Continue reading Can Personalization Get Beyond ‘Creepy’?
Going beyond keywords to write high-quality content that attracts new customers and is SEO-friendly is the way to go, says contributor Jessica Foster. Here she shares eight ways to create content that satisfies people and engines. Jessica Foster on May 9, 2018 Just when we thought the saying “Content is king” was gone for … Continue reading Beyond keywords: What really matters in SEO content
George Beall — April 23, 2018 Follow @GeorgePBeall— April 23, 2018 Search engine optimization (SEO) is a huge part of any marketing strategy. It brings long-term results and drives consumers to your business. It can help you get the word out about your company and reach consumers who didn’t even know you were exactly what … Continue reading How AI and Voice Search Will Impact SEO in 2019 and Beyond
Liz Kislik — February 21, 2018 Follow @lizkislik — February 21, 2018 Some leaders believe they can size up employees and their work styles — even people who don’t report to them — based on how the employees look or seem. These leaders make assumptions along the lines of “This is how that person is,” … Continue reading How to Look Beyond Your First Impressions of Employees
Think artificial intelligence is the next big thing? Contributor Jim Yu explains it’s already being widely employed and will soon be a must-have for your marketing stack. Jim Yu on February 13, 2018 There is no doubt that AI is the topic that is going to dominate 2018 – I think we can all … Continue reading Beyond the AI hype: AI is here and now, and adoption is rising
Advertisers need to consider consumer sentiment for a more complete assessment of ad performance. Robin Kurzer on February 9, 2018 Viewers no longer just watch the Super Bowl. They interact with the big game much the way they interact with all television — with their fingers flying on social media. And besides their armchair quarterback … Continue reading Going beyond Super Bowl engagement metrics to find what consumers really think
By Shane Barker February 1st, 2018 Influencer marketing has gone mainstream. With defined steps to implement it, more and more brands are going to rely on influencer marketing in 2018. According to Linqia’s latest research: Out of 86% marketers who used influencer marketing in 2017, 92% of them found it useful. To make the most out … Continue reading Why Brands Should Rely on Influencer Marketing in 2018 and Beyond
Amanda Clark — January 22, 2018 Follow @GrammarChicInc — January 22, 2018 If you’re looking to send marketing emails that actually get read, there’s really nothing tricky about it; it’s simply a matter of providing your readers with a reason to open your message and see what you have to say. Of course, one tried … Continue reading Beyond Coupons: 8 Ways to Make Your Marketing Emails More Valuable
Navneet Kaushal — December 8, 2017 Follow @navneetkaushal — December 8, 2017 If you decided to promote your website online via search engine optimization and sell products or services to clients, first you need to conduct a profound research. It is clear that when it comes to SEO, every niche and every business has competitors. … Continue reading How to Conduct a Worthy Competitor Analysis for SEO and Beyond
