Rethink your free shipping offers to better align with larger business goals. Mike Farrell on December 17, 2018 Perhaps nothing drives indecisive holiday shoppers over the purchase line than an offer for free shipping. Especially when paired with discount or dollar-off promotions, free shipping can be the factor that incentivizes comparison shoppers and squeezes … Continue reading 5 techniques to make free shipping pay off in the holiday season and beyond
Tag Archives: Beyond
Product pages are the new packaging: Think beyond lower prices to win online
Capture customers with product titles that address nuanced needs and wants rather than sacrificing margins to win sales. Andrew Waber on December 11, 2018 When consumers actually walk into a store, there are a host of high-level expectations that have shifted over time but remain largely in place. Salespeople will be around to help in … Continue reading Product pages are the new packaging: Think beyond lower prices to win online
Using Wishlists Beyond the Holidays
JJ Tyson — December 4, 2018 — December 4, 2018 nikolapeskova / Pixabay When You Wish Upon a List Many people think of wishlists as being applicable only on special occasions. Children often make wishlists for Santa Claus. Parents may create a wishlist for a baby shower. Brides and grooms-to-be often “register” at particular stores, … Continue reading Using Wishlists Beyond the Holidays
6 Local SEO Predictions for 2019 and Beyond
Ashley Kimler — November 29, 2018 Follow @ashleykimler — November 29, 2018 What is local SEO? It is nothing but a very effective way to promote local business within a particular location. Whether you are trying to encourage your café or gym, this mechanism of SEO can prove to be practical and useful. It would … Continue reading 6 Local SEO Predictions for 2019 and Beyond
Going Beyond The “What” of Activity Metrics
Dave Brock — October 31, 2018 Follow @davidabrock — October 31, 2018 Activity metrics are receiving lots of attention. Activity metrics can be very useful, at the same time, they can stimulate a lot of, well … wasted activity. Too often, we focus on the wrong things as we put activity metrics in place. We … Continue reading Going Beyond The “What” of Activity Metrics
I Can’t Believe This Problem Still Exists In Social Media and Beyond
Mike Allton — October 26, 2018 Follow @Mike_Allton — October 26, 2018 when we are loved we are afraidlove will vanishwhen we are alone we are afraidlove will never returnand when we speak we are afraidour words will not be heardnor welcomedbut when we are silentwe are still afraid ~ Audre Lourde I heard … Continue reading I Can’t Believe This Problem Still Exists In Social Media and Beyond
Onboarding 102: Going Beyond Best Practices and Getting Personal
Sydney Braithwaite — October 18, 2018 — October 18, 2018 Posts about mobile onboarding tend to focus on campaign planning – how to highlight your app’s value, educate users on app functionality, etc. For this blog, let’s shift the focus to actionable opportunities. Below I’ve outlined three ways to make the most of the behavioral … Continue reading Onboarding 102: Going Beyond Best Practices and Getting Personal
Beyond AI: 5 Tech Acronyms That Spell Search Success
Beyond AI: 5 Tech Acronyms That Spell Search Success by Marcelline Saunders , (October 09, 2018) Site search is a top priority for shoppers and retailers this holiday. A recent survey found that almost all shoppers (86%) agree that the search box is important, even extremely important, when shopping online. Eight in 10 always or … Continue reading Beyond AI: 5 Tech Acronyms That Spell Search Success
3 Ways to Honor Agents Beyond Customer Service Week
Paul Selby — September 25, 2018 Follow @Paul_at_SN_CSM — September 25, 2018 Source: Pexels.com Customer Service Week is only a week away. This week of celebration is a great opportunity to acknowledge the work of your customer service staff. Frontline agents are one of if not the most important asset in your service center. Maybe … Continue reading 3 Ways to Honor Agents Beyond Customer Service Week
Beyond Meditation: How Leaders Can Put Mindfulness into Action
Julie Winkle Giulioni — September 18, 2018 Follow @julie_wg — September 18, 2018 Mindfulness continues to garner significant attention in business. And it makes sense. When companies like Google, Apple, McKinsey, Intel, and General Mills all focus in a particular direction, others will naturally follow—especially when research paints such a compelling picture of the possible … Continue reading Beyond Meditation: How Leaders Can Put Mindfulness into Action