Isabel WagnerOctober 16, 2015 With social media now an integral part of the sales and marketing process, many organisations have embraced employee advocacy as a way of amplifying their campaigns. From senior managers to frontline staff, companies actively encourage employees to participate in conversations on social channels, share relevant content and become brand ambassadors. However … Continue reading Employee Advocacy on Social Media: Striking a Balance Between Authenticity and Compliance
How to harness paid search traffic to capitalize on users a second time with Facebook Custom Audiences: Psychographic Targeting Hot House A few weeks ago, we discussed how social psychographic targeting can power search retargeting. In this week’s edition of aimClear’s Psychographic Targeting Hot House, Social Account Manager Gretchen Gautreaux turns that concept on its … Continue reading Bridging The Gap Between Search Traffic & Social Conversion
Search and social don’t have to live in separate silos. Columnist Paul Shapiro discusses how your social media marketing and search efforts can work together. Paul Shapiro on September 17, 2015 Social media image copyright rvlsoft In my last exploration of leveraging social media for SEO, I discussed how one can utilize social networks for … Continue reading Creating Synergy Between Social Media And Search
Laura ColeSeptember 14, 2015 In a modern, sensationalist media driven world, one industry or another always appears to be on the verge of extinction. Last year it was the traditional SEO industry, which was deemed to be moribund in the face of constantly evolving Google algorithms and the proliferation of content marketing. While the boundaries … Continue reading Advertising in 2015: How to Strike the Balance Between VOD and Television
In a new study, consumers identified native advertisements as articles a large percentage of the time. Ginny Marvin on September 9, 2015 No matter what kinds of disclosures or design tweaks sponsored articles receive on leading online publications, consumers continue to confuse sponsored content (aka native advertisements) with actual articles, according to the latest survey from Contently. … Continue reading Consumers Can’t Tell The Difference Between Sponsored Content And Editorial
Talha FazlaniAugust 24, 2015 Most people, if not all, are familiar with the words “copyrights”, “trademarks” and “patents”. They will also vaguely know the meaning of each of these words. This is as far as it goes when it comes to these intellectual property types. Although there is an understanding about intellectual property, it is … Continue reading Whats the Difference Between Copyrights, Trademarks, Patents and Designs? [Infographic]
Lida CitroenAugust 20, 2015 At a career event recently, an executive in transition told me, “I think this one hiring manager is avoiding me. I had a great interview and she seemed happy with my experience and resume, but now she won’t call me back or respond to my emails.” What he said next was alarming; “I … Continue reading Job Seekers: The Fine Line Between Persistence And Stalking
Combining the insights of e-commerce and traditional shopper marketing can bolster your brand’s market share, explains columnist Benjamin Spiegel. He walks you through some ways to close the gaps between them. Benjamin Spiegel on July 30, 2015 As much as we all love terms like “breaking down silos” and “omni-channel,” we all know there is … Continue reading The Missing Link Between Shopper Marketing And E-Commerce
Dan ScalcoJuly 23, 2015 If you’re looking to distinguish yourself in the business world, getting a Masters degree could be the best decision you make. It can lay the foundation upon which you can grow to become an executive, president, or even CEO. However, there are a lot of questions you must answer prior to … Continue reading MBA vs EMBA: The 5 Main Differences Between Both [Infographic]
Jesse RichardsonJuly 13, 2015 As a business owner, you often talk about your revenue coming from your customers – the people who purchase your product. In a traditional sense of the word, “customer” doesn’t imply much more than that: a person who receives your goods or services in exchange for monetary or some other form … Continue reading What’s the Difference Between a Subscriber and a Customer?
