Dena EnosApril 2, 2015 For many businesses to continue to grow and thrive, it takes more than just excellent products and services. It takes building awareness and a loyal customer base. It also requires patience and resilience to make it through the difficult times. And it takes building a community of partners, contacts and allies … Continue reading 5 Practical Tips to Build a Better Network
Vishal PindoriyaApril 1, 2015 According to the Harvard Business Review, value—as it relates to business—is the worth in fiscal terms of the economic, technical, service and social benefits a customer gets in exchange for the price paid for the offering. Creating value starts long before the item is sold. This is where social media marketing … Continue reading Why Social Posts With Visuals Perform Better
Jessie-Lee NicholsMarch 26, 2015 One of the toughest parts of a designer’s job is feedback. It’s not because we aren’t thick skinned, it’s because we are often left interpreting open ended comments from clients. While we are pretty amazing problem solvers, we haven’t yet tackled how to read minds. So, why is this topic worthy … Continue reading 7 Ways To Give Your Designer Better Feedback
Steve McClellan @mp_mcclellan, (March 25, 2015) ESPN Research announced the results of a “Valuing Video” study from the ESPN Lab at the 4A’s Transformation conference. The study explores the impact and effectiveness of video advertising across TV, OTT, PC and mobile platforms, and is reinforced by longitudinal learning from ESPN’s ongoing cross-platform effectiveness initiative, ESPN … Continue reading More Screens Are Better Than One: ESPN Unveils New Cross Screen Research At 4As
Shira AndersonMarch 23, 2015 To Americans of a certain generation, the words “coffee shop” generate two immediate associations. The first is the Seattle-born coffee giant Starbucks. The second is a (mostly) fictitious coffeehouse in Greenwich Village, where Rachel Green might accidentally serve you espresso instead of Earl Grey in an oversized ceramic mug. Starbucks and … Continue reading 5 Things SMBs Can Do Better Than Starbucks with Customer Loyalty
Reid PaquinMarch 23, 2015 Whether you are in IT or product development, your simulation performance can improve. Virtual simulation has become a critical enabler to any company looking to design more successful products. The insight that can be derived before a physical prototype is constructed has consistently been shown as a Best-in-Class capability. The traditional … Continue reading Building Better Products with Virtual Simulation
Susan GilbertMarch 23, 2015 Track Your Mentions Online With These Social Monitoring Tools Today I have some social monitoring resources to help you improve your social media and blog interactions. Here’s four links with tips and tricks to kick start your Monday. Keeping track of your conversations online can be a maze of information to … Continue reading Social Monitoring Tools for Better Engagement
Patrick GroomeMarch 21, 2015 The reemergence of chat software as an employee collaboration tool confirms the notion that there is nothing new under the sun. This type of software has been ubiquitous since the dawn of the internet, and nothing lasts that long without being of some use. Chat programs can be a great way … Continue reading Chat Software or Forums: Which is Better For Your Business?
Lori SoardMarch 18, 2015 Time is one of those things that you can’t make more of and there never seems to be enough of. Nearly every blogger on the planet is overwhelmed with daily tasks. You have to promote your website, write articles, reach out to other bloggers, stay tuned in to social media, and … Continue reading 10 Tools To Help You Better Manage Your Time As A Blogger
Amanda ClarkMarch 17, 2015 The landing page is an essential component of any business website. The term refers to a page—usually quite short and simple—that boldly asks readers to take a particular action, such as buying a product, downloading a file, or signing up for an e-mail list. Landing pages are goal-oriented and action driven, … Continue reading 5 Ways to Make Your Landing Pages Better
