Melissa DukoJuly 29, 2015 Stop, collaborate, and listen. If only more people followed the sage advice of Robert Van Winkle, the business world would be a better place. Do you feel like you’re dealing with Charlie Brown’s teacher when you’re talking to your account manager? All you’re hearing is “wah-wah-wah,” and sometimes it’s all they … Continue reading How to Have Better Communications With Your PPC Account Manager
Cormac ReynoldsJuly 27, 2015 Business acquisition can serve as an instant boost to market share and, if the company to be merged is the right one in the right financial position, may lead to a future on assured footing within the industry. However acquisitions can be inherently risky and just as they may lead to … Continue reading 10 Tips for Better Due Diligence for Businesses
Anna ColibriJuly 25, 2015 Social media vs. SEO, which one do you think is better?* If you are a solopreneur or are running a small, or even medium-sized business, your marketing time and dollar are precious. It’s important to ask: With limited resources, what’s more important—SEO or social media? The answer, of course, is: Both! … Continue reading Social Media vs. SEO: Which is Better?
Navah HopkinsJuly 23, 2015 Some paid search pundits have predicted the impending death of keywords in PPC, including our own Larry Kim – and the day may come when we don’t have to bid on specific keywords, but for now, keyword selection is still a huge part of a solid PPC marketing strategy. And that … Continue reading 3 Keys to Better Keyword Analysis
Dina DestrezaJuly 23, 2015 In the world of business, there are many times when a task can and should be outsourced to another firm. Reasons for choosing to offload work to an outside company are numerous and include available personnel, equipment, or facilities. Some duties are better left to a specialist that is skilled in … Continue reading How To Build A Better Business With Outsoucing
Mike ParryJuly 20, 2015 If at first you don’t succeed…Resend! Marketers have an edge when it comes to email vs. traditional channels: They know who did or didn’t open the first email, and they can act accordingly by sending more email. Sending more email? When everyone is fearful of over sending? Yes! Send more email! … Continue reading 7 Tips For Better Email Follow Ups
Marc GubertiJuly 19, 2015 Are you on Pinterest? The question gets asked more often than it did when Pinterest was just starting out, and more people respond to the question with a big YES. As of 2013, Pinterest has over 70 million users and rivals the other social networks. Pins have longer half-lives than other … Continue reading 10 Steps To Better Pinning
Brian SutterJuly 17, 2015 Has your accountant ever uttered the words “flat sales” or “margins are off” when discussing your business? If so, it’s time you act fast to improve your cash flow. Not doing so is what makes managing cash flow one of the top accounting problems reported by small business owners. Why is … Continue reading 3 Ways To Get A Better Grip On Your Cash Flow
Keller TiemannJuly 12, 2015 It can be hard to keep up with the SEO industry. There are periodic changes to Google’s algorithm which impact the effectiveness of various SEO techniques, creating an ever changing environment in the SEO space. It seems like every day there are new link building methods, new schema data types to … Continue reading 6 On-Page SEO Checks for Better Search Engine Rankings
Peter StarkJuly 9, 2015 At some point in your life, you’ve probably been identified as an introvert or extrovert by yourself, or someone else. Maybe you identify with the reflective introverts, and prefer to work on your own, in solitude. Or maybe you identify more strongly with the gregarious extroverts, and you are energized and … Continue reading The Great Debate: Are Extroverts or Introverts Better Leaders?
