August 4, 2016 According to a recent survey conducted online by Harris Poll on behalf of Ambassador, 82% of Americans say they seek recommendations from friends and family when considering a purchase. The majority of brands, whether B2B or consumer companies, have an audience of prospective customers seeking information from your existing clientele. Good marketers … Continue reading 4 Referral Marketing Tips That Will Make You A Better Marketer
Knowing your audience is central to any marketing strategy. So how do you get to know them? Columnist Timothy Carter discusses seven ways to learn more about your target demographics. Timothy Carter on August 1, 2016 With the great diversity of marketing styles and strategies out there, it’s easy to lose sight of some … Continue reading 7 ways to get to know your audience better
by Katharina Cavano July 30, 2016July 30, 2016 Katie Lance is a force to be reckoned with in the world of real estate agents and their social media presences. Formerly the chief strategist for Inman News, Katie has emerged on her own and formed Katie Lance Consulting, a social media and marketing firm…with a specialty … Continue reading Building Better Relationships Through Intentional Social Media Interactions
by Mark Godley July 28, 2016 Follow @mgodley21July 28, 2016 Have you heard about the software developer who, unbeknownst to his employer, outsourced his job to China while he sat in his office, surfed the Web and deposited his six-figure paycheck? How about the two local government employees in southern Spain who failed to show … Continue reading Hire Well, but Fire Better
Are you really listening to your client? Columnist Matt Umbro discusses key ways to tune in to what your client is saying — and ultimately improve your relationship with them. Matt Umbro on July 28, 2016 I think we all can agree that it’s paramount to listen to our clients. They know their businesses … Continue reading 4 tactics you can use today to become a better listener
by Liz Kislik July 26, 2016July 26, 2016 Some of my clients go crazy with meetings. They schedule them back to back, invite a cast of thousands, start late and in disarray, drag on unproductively, and end late without closure. Suddenly, everyone is grabbing their stuff, still talking as they push past the people standing … Continue reading How to End Meeting Madness and Get Better Results
by Michael Bellina July 26, 2016 Follow @MigmanMediaJuly 26, 2016 As a web designer one of the hardest platforms to design for is the phone, particularly, the vertical format of the phone. The narrow and long format is not only opposite of the desktop but everything has to shrink as well. Compounding this is the … Continue reading 3 Things to Look at on Your Website for Better Conversions on Mobile
by Chitraparna Sinha July 18, 2016 Follow @chitraparnaJuly 18, 2016 One of my closest friends works in a multinational company. We were having a casual chat when she asked: “Since you’re closely associated with website development space and one of the recent projects assigned to me involves a website development task, I wanted to ask … Continue reading Why Website Builders are Better as ‘One-Stop’ Solutions
By Nathan Singer , July14, .2016 When receiving an account, many SEMs follow the old- school train of thought that you need to have as many keywords as possible. At the end of the day, though, size doesn’t always matter. The first thing you want to do is grow an account and expand the keyword … Continue reading How To Build Smaller Keyword Sets For Better Campaign Results
by Alexa Matia July 14, 2016July 14, 2016 That’s right, lead lists suck. Too many marketers look at lead lists as “necessary evils.” But I’m here to tell you there’s a better way. Let’s say you’re selling car insurance. People who are actively looking for new insurance policies fill out forms online and get placed … Continue reading Why Lead Lists Suck (and How Inbound Leads Are Better)
