by Brian Jensen Follow @Brian_A_JensenAugust 31, 2016 Years ago, I was working as an online marketing manager at a digital marketing agency in Salt Lake City. One of my clients was a large university that offered online courses. The client had expressed concerns that while organic search traffic was up, our “request for more information” … Continue reading 10 Surprisingly Simple Lessons That Will Make You A Better Digital Marketer
by Benjamin Shepardson Follow @nostop_contentAugust 29, 2016 What business doesn’t want to connect with its audience in the most effective way possible? Both Snapchat and Periscope are popular apps that are now commonly used by companies to interact with their customers. You might think one social media app is just like another, but there are … Continue reading Snapchat vs Periscope – Which Is Better For Your Business?
by Bob Apollo Follow @bobapolloAugust 20, 2016 One of the fundamental capabilities that distinguish top sales people – and top sales organisations – from the rest is their ability to accurately qualify sales opportunities from a relatively early stage in the sales process. Effective qualification is important in any sales environment, but it’s absolutely critical … Continue reading A Far Better Way to Qualify Complex Sales Opportunities
by Michael Peggs Follow @MichaelPeggsAugust 16, 2016 You no longer have to be a coding expert to build a killer website. There are so many comprehensive and inexpensive resources available that will guide through the process of constructing the perfect platform for your blog or business. However, you still must make the important decision of … Continue reading Which is Better, Wix or Weebly?
by Mickie E Kennedy Follow @ereleasesAugust 13, 2016 Anyone familiar with marketing their business will recognize that frustrating moment when they wish someone would pay attention to their press release. Sometimes the lack of attention is attributed to something as simple as not having an attention grabbing headline or focusing on the wrong media outlet. … Continue reading How to Get Better Media Coverage for Your Release
by Brian Stupp Follow @IOUFinancialAugust 13, 2016 Whether you are starting a business or have been in business for years, you are no stranger to the amount of sites, platforms, organizations, and more that want you to join their listings for site rankings, customer reviews and business accreditations. When considering the many options, there is … Continue reading Should Your Business Join the Better Business Bureau (BBB)?
by Scott Meyer Follow @ScottmeyerAugust 12, 2016 Digital governance isn’t necessarily a concept that most of us are required to be intimately familiar with. That is, unless something catastrophic occurs to our site or impacts our customers’ security. Why? Because it’s easier to be reactive than proactive. If something happens, it demands a response while … Continue reading 5 Tips to Better Digital Governance
by Jake KilroyAugust 12, 2016 Copywriting is a balancing act. To succeed, you should have the resolve of the world’s greatest author and the insight of the company’s sharpest salesperson. But that’s not exactly an easy task. You want to get crafty, but you need to make an impact. Your words need to resonate like … Continue reading 7 Easy Exercises to Help You Write Better Copy
by Patrick Whatman Follow @mrwhatmanAugust 9, 2016 Good PR should never be guesswork. Whether it’s for your clients or your own company, your game plan must be on point. You need data. And according to Stella Bayles, you probably already have it. You just need to know what it looks like, and how to use … Continue reading How to Create Better PR Campaigns With Influencer Data
By Nancy Grace August 5th, 2016 Companies invest thousands of dollars to convince new customers to check out their services and products. But it’s not about getting one-time customers. The real goal is to give people such a great experience they become life-time repeat customers. One part of the customer experience is through social networks, … Continue reading Social Media For Better Customer Service
