Placecast says its location-enabled units outperform conventional native ads. Greg Sterling on October 17, 2016 Placecast is bringing location intelligence to native advertising to improve relevance and performance. The company also announced last week that it has been awarded two patents pertaining to “location data management and targeting.” Placecast is one of the longest-existing … Continue reading Can location make native ads better and more relevant?
by Andrew LowenOctober 14, 2016 In the world of SEO, a lot can be faked. Unfortunately, things get a bit tricky when it comes to bounce rate. Lowering bounce rate by using various tricks can do the job, but can bring more harm than benefits in the long run. Even if you trick your analytics … Continue reading Bounce Rate Reduction: Split Testing, Better Stories, and the 3-Second Rule
by Nishadha Silva Follow @rumblinglankanOctober 11, 2016 Since there introduction organizational charts were only used to show the reporting structure of a company. Although it’s still there primary use they have evolved to become much more than a visualized hierarchy. Below are few practical ways you can use org charts to visualize important data and … Continue reading 3 Practical Ways to Make Better Use of Organizational Charts
by Liz KislikOctober 11, 2016 Some managers who’ve risen through the ranks become overly controlling once they begin to exercise authority. They squelch subordinates’ ability to take risks, develop, and contribute, both individually and collectively. Here are two examples I’ve worked with recently: The Dictatorial Isolationist Anastasia is a transactional, concrete kind of boss. Relationships … Continue reading How to Help Micromanagers Get Better Results
by Laurie Sullivan@lauriesullivan, October 10, 2016 Despite being immersed in the American culture, third-generation Hispanics seek content that reflects their heritage. They find it through apps and inspiration that draws on their cultural heritage, but most importantly, through messages from advertisers and brands. Research from Yahoo focus groups released Monday finds that third-generation Hispanics believe … Continue reading Third-Generation Hispanics Want Advertisers To Know Them Better
by Andre Oentoro Follow @breadnbeyondOctober 6, 2016 The rise of social media has piqued the interests of countless marketers. The sheer amount of businesses that have jumped on the social media hype train in the past couple of years is overwhelming, making the competition even more terrifying. But if a company stays in their comfort … Continue reading 9 Kickass Tips to Get Better Results from Your Social Video Marketing
by SMB TeamOctober 2, 2016 It’s no secret by now that social marketing is more than worth your time and money. In fact, it’s become less of a helpful resource and more of a downright necessity in recent years. As we’ve discussed on this very blog before, there are now 2.3 billion active users on … Continue reading 5 Tips for Better Social Media Copywriting
by Michelle WhiteSeptember 20, 2016 How to further one’s education has become an increasingly asked question for IT professionals. With a staggering 69% of developers reporting that they are at least partially self-taught, some may even indefinitely put off making the decision of how to formally obtain their next degree or certification. Time may be … Continue reading Online Learning vs. Traditional Learning: What’s Better for Your IT Career?
by Susan Gilbert Follow @SusanGilbertSeptember 14, 2016 Gain Better Insights on Your Social Media Campaigns With These 4 Tools Monday Tips is a short list of the best finds across the internet to start your week off right. Today I have some great resources to help you improve your social media reach. Here’s four links … Continue reading Analyzing Tools That Give You Better Insights on Social Media
PPC is about more than just managing accounts — it’s about managing client relationships, too. Columnist Matt Umbro provides some advice for how to talk to your clients about industry updates and account issues. Matt Umbro on September 6, 2016 As hectic as it can be, we are lucky to be in an … Continue reading How you can better communicate PPC industry updates to clients
