You can learn a lot from your competitors. Columnist Sam Welch discusses easy ways to gather data on the competition without using third-party tools or paid subscriptions. Sam Welch on January 18, 2018 In the course of my work, I get the chance to help companies of all shapes and sizes get on track … Continue reading Competitive research: 3 free steps to a better brand strategy
In a wide-ranging interview, Freckle founder and CEO Neil Sweeney offers his provocative assessment of location data, beacons, programmatic, multi-touch attribution and where it’s all going. Greg Sterling on January 17, 2018 It goes without saying that smartphones have radically changed the marketing landscape. One of those changes is the capacity to determine whether … Continue reading Freckle CEO: Every single online KPI goes away with better (offline) attribution
Ana Gotter — January 16, 2018 Follow @ana_gotter — January 16, 2018 If you’re going to be telling your story in attempts to raise brand awareness, would you rather do it in a single three minute long video, or a short video that’s kept under fifteen seconds or less? Most people would choose the longer … Continue reading How to Tell Better Stories with YouTube Bumper Ads
Karen Cordaway — January 8, 2018 — January 8, 2018 OpenIcons / Pixabay An automatic email reply is commonly used when people go on vacation. It will let the recipient know how long the person will be away, who they can contact in case something is urgent and other important details. If you need a … Continue reading How to Better Use an Automatic Email Reply
Ilia Pavlichenko — January 3, 2018 — January 3, 2018 Many Scrum Teams use User Stories as a technique for creating their Product Backlog Items (PBIs). But when the teams bring big stories to the Sprint, this causes lots of problems. The common recommendation is to slice stories so that the team can take 6-10 … Continue reading 9 Reasons to Slice User Stories Better
As we head into the new year, now is the time to solidify your goals for customer retention and advocacy. Contributor Matt Zilli discusses three key factors marketers need to be thinking about in 2018. Matt Zilli on December 29, 2017 The year 2018 will be the watershed year when savvy marketers move to … Continue reading Three things marketers must do to better serve customers in 2018
Mike Kappel — December 13, 2017 Follow @PatriotSoftware — December 13, 2017 350543 / Pixabay Managing a team isn’t easy, especially when your workers are remote. Home-based workforces pose a unique challenge for business owners. You must approach managing remote employees differently than workers that come into the office. We offer remote work options at … Continue reading Do These 5 Things to Manage Remote Employees Better
Olivia Ryan — December 11, 2017 — December 11, 2017 irfanahmad / Pixabay We use hashtags all the time, especially on Twitter and Instagram. You may have even used them someplace else, such as Google+, Pinterest, or Facebook. But do you know how to use hashtags properly, for better-targeted marketing campaigns? When used strategically, hashtags … Continue reading Hashtag Marketing: How to Use Hashtags for Better Marketing Campaigns
Sometimes, the key to increasing ROI is not to expand your targeting, but to refine it. Columnist Kristopher Jones shares a case study where hyper-targeted advertising based on detailed customer personas produced award-winning results. Kristopher Jones on December 11, 2017 Paid advertising on social media platforms like Facebook and Instagram allows you leverage your … Continue reading Knowing your audience better is your competitive advantage: A case study
Getting the most out of your data is on every marketer’s wish list this year. Contributor Stefan Benndorf discusses ways to get your analytics infrastructure in tip-top shape for 2018. Stefan Benndorf on December 7, 2017 Be honest, what is it that you really want for Christmas? It’s a more effective marketing operation, … Continue reading Here’s what marketers really want for Christmas: 3 tips for building a better approach to data
