Sometimes, the key to increasing ROI is not to expand your targeting, but to refine it. Columnist Kristopher Jones shares a case study where hyper-targeted advertising based on detailed customer personas produced award-winning results. Kristopher Jones on December 11, 2017 Paid advertising on social media platforms like Facebook and Instagram allows you leverage your … Continue reading Knowing your audience better is your competitive advantage: A case study
Getting the most out of your data is on every marketer’s wish list this year. Contributor Stefan Benndorf discusses ways to get your analytics infrastructure in tip-top shape for 2018. Stefan Benndorf on December 7, 2017 Be honest, what is it that you really want for Christmas? It’s a more effective marketing operation, … Continue reading Here’s what marketers really want for Christmas: 3 tips for building a better approach to data
Susan Gilbert — November 16, 2017 Follow @SusanGilbert — November 16, 2017 Improve Your Social Networks for SEO with These Tips The days of relying on just websites to build a strong search engine strategy are now long gone. Today it’s all about who shares your URL and drives visitors to your site through the … Continue reading How to Nurture Your Social Networks For Better SEO
Lindy Tolbert — November 16, 2017 — November 16, 2017 Learning stuff online is the new standard for learning. It’s not just “how to tie a tie” how-to videos, it’s also learning hard skills. In fact, according to a recent report 59% of employed data scientists learned skills on their own or via a MOOC. … Continue reading How to Get Better Results with Online Learning
Jaime Nacach — November 15, 2017 Follow @bloominari — November 15, 2017 Generate more leads with a more robust Facebook marketing strategy Most businesses have a Facebook page, but they aren’t taking full advantage of one of the most powerful marketing mediums on the web. Facebook has approximately 2 BILLION active monthly users, making it … Continue reading Diversify Your Facebook Marketing Strategy for Better Lead Generation
Ken Sterling — November 14, 2017 Follow @ken_sterling — November 14, 2017 Have you ever noticed how your teams are a blend of different ages and motivations? Such diverse groups seem like they would be impossible to lead. That’s why bestselling authors Adrian Gostick and Chester Elton in their new book The Best Team Wins … Continue reading 4 Ways to Better Motivate Your Diverse Generational Teams
Jon-Mikel Bailey — November 8, 2017 Follow @jonmikelbailey — November 8, 2017 Video is dominating marketing these days. Every social channel is clamoring to get your video content. Video, when done properly, can capture and convert a user better than static content or even images. Explainer videos are just that, video that explains a concept, … Continue reading 5 Steps to a Better Explainer Video
Wondering how you can have a better relationship with your client or paid search agency? Columnist Brett Middleton provides solid advice for both parties to communicate more effectively and work more efficiently. Brett Middleton on October 27, 2017 The reality of maintaining a complex business relationship where revenue is on the line is that … Continue reading 3 ways to build a better agency-client relationship
Michael Heller — October 25, 2017 — October 25, 2017 Pexels / Pixabay It’s that time of year again when mid-year reviews are starting to roll out. Now more than ever is the opportune time to focus on leading, providing feedback, and listening to your team. As the need for attention, support, and communication you … Continue reading 4 Ways to Give Feedback & Listen to Be a Better Leader
Susan Friesen — October 23, 2017 Follow @eVisionMedia — October 23, 2017 When visitors come to your website they want to know if you understand their issues and can help them. I have found many businesses falter when it comes to connecting with potential customers. They write about their products and services but forget it’s … Continue reading How an Ideal Client Avatar Helps You Better Connect with Your Website Prospects
