Tag Archives: Better

Why You Need Better Than BATNA: Formulating a Defensible “Walk Away” Rationale in Negotiations

Mladen Kresic — January 23, 2018 Follow @KRNegotiators — January 23, 2018 Either through becoming emotionally invested, getting pressure from leadership or being unable to analyze key factors that should indicate retreat, business negotiators often find themselves spending long amounts of time on deals of diminishing — or even illusory — value. One of … Continue reading Why You Need Better Than BATNA: Formulating a Defensible “Walk Away” Rationale in Negotiations →

Finding IT Contract Jobs that Better Fit Your Skills, Interests, and Goals

Job Search

Gina Crook — January 22, 2018 — January 22, 2018 The current IT market is brimming with opportunities. It’s at the point where highly skilled job seekers can remain inactive and still find an IT consulting job. In fact, you have probably received dozens of messages in recent months about contract opportunities that match your … Continue reading Finding IT Contract Jobs that Better Fit Your Skills, Interests, and Goals →

Competitive research: 3 free steps to a better brand strategy

Branding Trends

You can learn a lot from your competitors. Columnist Sam Welch discusses easy ways to gather data on the competition without using third-party tools or paid subscriptions. Sam Welch on January 18, 2018 In the course of my work, I get the chance to help companies of all shapes and sizes get on track … Continue reading Competitive research: 3 free steps to a better brand strategy →

Freckle CEO: Every single online KPI goes away with better (offline) attribution

Marketing Attribution

In a wide-ranging interview, Freckle founder and CEO Neil Sweeney offers his provocative assessment of location data, beacons, programmatic, multi-touch attribution and where it’s all going. Greg Sterling on January 17, 2018 It goes without saying that smartphones have radically changed the marketing landscape. One of those changes is the capacity to determine whether … Continue reading Freckle CEO: Every single online KPI goes away with better (offline) attribution →

How to Tell Better Stories with YouTube Bumper Ads

YouTube for Business

Ana Gotter — January 16, 2018 Follow @ana_gotter — January 16, 2018 If you’re going to be telling your story in attempts to raise brand awareness, would you rather do it in a single three minute long video, or a short video that’s kept under fifteen seconds or less? Most people would choose the longer … Continue reading How to Tell Better Stories with YouTube Bumper Ads →

How to Better Use an Automatic Email Reply

Email Marketing Tips

Karen Cordaway — January 8, 2018 — January 8, 2018 OpenIcons / Pixabay An automatic email reply is commonly used when people go on vacation. It will let the recipient know how long the person will be away, who they can contact in case something is urgent and other important details. If you need a … Continue reading How to Better Use an Automatic Email Reply →

9 Reasons to Slice User Stories Better

Storytelling

Ilia Pavlichenko — January 3, 2018 — January 3, 2018 Many Scrum Teams use User Stories as a technique for creating their Product Backlog Items (PBIs). But when the teams bring big stories to the Sprint, this causes lots of problems. The common recommendation is to slice stories so that the team can take 6-10 … Continue reading 9 Reasons to Slice User Stories Better →

Three things marketers must do to better serve customers in 2018

Marketing Guide

As we head into the new year, now is the time to solidify your goals for customer retention and advocacy. Contributor Matt Zilli discusses three key factors marketers need to be thinking about in 2018. Matt Zilli on December 29, 2017 The year 2018 will be the watershed year when savvy marketers move to … Continue reading Three things marketers must do to better serve customers in 2018 →

Do These 5 Things to Manage Remote Employees Better

Remote Employees

Mike Kappel — December 13, 2017 Follow @PatriotSoftware — December 13, 2017 350543 / Pixabay Managing a team isn’t easy, especially when your workers are remote. Home-based workforces pose a unique challenge for business owners. You must approach managing remote employees differently than workers that come into the office. We offer remote work options at … Continue reading Do These 5 Things to Manage Remote Employees Better →

Hashtag Marketing: How to Use Hashtags for Better Marketing Campaigns

Hashtag Marketing

Olivia Ryan — December 11, 2017 — December 11, 2017 irfanahmad / Pixabay We use hashtags all the time, especially on Twitter and Instagram. You may have even used them someplace else, such as Google+, Pinterest, or Facebook. But do you know how to use hashtags properly, for better-targeted marketing campaigns? When used strategically, hashtags … Continue reading Hashtag Marketing: How to Use Hashtags for Better Marketing Campaigns →