Syed Balkhi — November 14, 2019 Follow @SyedBalkhi Cyber Monday (the Monday after Thanksgiving) is one of the biggest shopping days online. If you want to take advantage of the opportunity to skyrocket your sales, you need to come up with a Cyber Monday email strategy. With email marketing, you can send your Cyber Monday … Continue reading How to Create Better Cyber Monday Emails
Larry Kim — November 14, 2019 Follow @larrykim Are you a unicorn writer looking to share your writing talents with the world but you’re not sure where to start? Maybe you’re looking for a way to make a little money on the side of your main gig. If you’re a writer of any skill level, … Continue reading 15 Resources to Become a Better Writer
Beatrice McGraw — November 2, 2019 Follow @McgrawBeatrice Most business owners know that their employees really don’t like to fill in their time sheets. And many managers will tell you that time tracking and productivity is one of their biggest challenges when using a time tracking solution. Why is this? In short, lost time costs … Continue reading 5 Tips for Better Employee Time Tracking in 2020
Elizabeth Williams — October 28, 2019 Follow @bizmkter This is the second in our instalments on how to get your recruitment marketing on track and doing its job. Last time we looked at the foundational necessity of a great employer brand, and this week we will turn our attention to the candidate experience. Hands up … Continue reading Recruitment Marketing Essentials #2 – A Better Candidate Experience
Here’s a look into successful in-game mechanics and tactics that could help brand experiences drive engagement and revenue. Stefan Tauber on October 24, 2019 In case you don’t follow gaming, the first Fortnite Worldcup came to a glorious end a couple of months ago and the numbers alone were staggering: 40 million qualifiers, 20,000+ fans … Continue reading Marketers have to play more videogames to make better brand experiences
Paul Keijzer — October 15, 2019 Follow @Paul_Keijzer After so many years spent assuming various leadership roles and analysing the life and habits of successful business leaders, I learnt one invaluable lesson that precedes all others: A business will never be successful unless you learn how to build positive relationships and put people first. The … Continue reading Is It Better To Lead With Your Heart Or Your Head?
Brands should take a minimum viable data approach to collecting data, and then be clear about their intention with customers. Jeremy Korst on October 1, 2019 Every year companies invest billions of dollars collecting customer data to apply to marketing analytics. According to a recent CMO survey, reliance on marketing analytics to make decisions has … Continue reading Better data vs. big data: The importance of taking a lean data approach
Charlotte Meredith — September 26, 2019 Are you looking for a new job? Jobless and need a new career? Curious to see what opportunities are out there? You may not know, but LinkedIn has a feature that will make your life much easier. When you log into your account, you’ll see a Jobs icon on … Continue reading The LinkedIn Job Feature is Better Than Ever
Kaan Turnali — September 26, 2019 Follow @kaanturnali rawpixel / Pixabay Digital transformation brings about an incredible opportunity for fostering a data-driven culture and enabling faster, better-informed decision making. Although data’s role in making better-informed business decisions is undeniable, more data does not necessarily guarantee better business decisions. Fueled by advances in technology and a … Continue reading Better Business Decisions Start With Better-Informed Leaders
Peter Daisyme — September 24, 2019 When starting your first company — the motive is to make a dent in the problem you’ll be solving. Then you start your next company. Now you begin to solve issues again — but you have experience building a company from the ground up. In your mind, you believe … Continue reading 10 Tactics That Don’t Suck to Building Better Company Culture
