Cyber Monday (the Monday after Thanksgiving) is one of the biggest shopping days online. If you want to take advantage of the opportunity to skyrocket your sales, you need to come up with a Cyber Monday email strategy.
With email marketing, you can send your Cyber Monday deals straight to the inboxes of shoppers. Plus, email marketing is still one of the most effective marketing strategies for your business. According to statistics, email marketing has a 4400% ROI. That means that every dollar you spend on email marketing has the potential to bring you a $ 44 return.
But, consumers are going to get tons of exciting emails on Cyber Monday. So, if you want to stand out from the rest, you need to write awesome emails.
Here’s how to create better Cyber Monday emails.
Write a better email subject line.
The email subject line is the first thing your subscribers see when they discover your message in their inboxes. A boring subject line will cause them to ignore your email but an exciting, curiosity-inducing email will make them want to click. So, your email subject line needs to instantly grab the attention of consumers.
There are a number of ways you can spice up your subject lines, like:
- Using the phrase “Cyber Monday.”
- Putting your deal/offer first.
- Adding emojis like , , , and .
For example, a Cyber Monday email subject line such as “ OMG! Cyber Monday Sale, Up to 50% OFF! ” is sure to catch the attention of your subscribers.
You can also use a free tool like CoSchedule’s Email Subject Line Tester to find out if your Cyber Monday subject lines are winners.
Focus on your deals.
When your subscribers open your Cyber Monday emails, they’re looking for amazing deals. So, don’t hide your deals inside a wall of text; if readers don’t see any great deals at first glance, they’ll move on to the next Cyber Monday email. Instead, be sure to focus on your deals by putting them front and center.
For example, take a look at this Cyber Monday email from ModCloth. In big, bold text they let readers know that everything is on sale and to use the code CYBERMONDAY to get 25% off.
ModCloth subscribers know immediately what they’re getting and they can click on the clear call-to-action “Shop Before It Ends” to start nabbing those Cyber Monday deals.
Personalization is important in email marketing. When emails are more relevant to consumers, they’re more likely to take action. In fact, according to a study from Experian, personalized emails generate six times higher transaction rates.
You can personalize your Cyber Monday emails in a number of ways like by adding the subscriber’s name and by segmenting your list based on factors like gender and location.
You can also personalize your Cyber Monday emails by tailoring the content based on previous purchase history like how Fanatics does in the example below.
This personalized email shows recommendations for the subscriber based on previous items they purchased. When your subscribers are shown deals on products they’re interested in, they’ll rush to the checkout.
Create urgency and FOMO.
To boost your sales on Cyber Monday, you also need to create urgency in your emails. Cyber Monday is inherently urgent because it only lasts for one day. But, you still need to remind your subscribers that your Cyber Monday deals won’t last long. Doing so will encourage your subscribers to take action fast and avoid experiencing FOMO (the fear of missing out).
In case you weren’t aware, FOMO is a powerful feeling that drives sales. 60% of people make purchases because of FOMO, mostly within 24 hours.
To create urgency and FOMO in your Cyber Monday emails, you can:
- Add a countdown timer.
- Use phrases like “sale ends soon”, “last chance,” and “while supplies last.”
- Offer a free gift or extra discount to the first 10 buyers.
- Create scarcity by displaying the number of items left in stock.
Make it visually interesting.
Lastly, if you really want your Cyber Monday emails to stand out from the crowd, make them more visually appealing. An eye-catching design with a cool animation or GIF is sure to delight subscribers and encourage them to click.
Check out this Cyber Monday email, also from ModCloth. The vintage look makes it different from other Cyber Monday emails and the animated “beep, boop!” captures the attention of readers.
Luckily, you don’t need a designer to create stunning emails like this. With many email marketing services, you can add GIFs to your emails just like you would add static images. You can find GIFs to use or turn your own images into GIFs with a tool like GIPHY.
Over to you.
With these tips for how to create better Cyber Monday emails, this year, your business will have its most successful Cyber Monday yet. Remember, Cyber Monday is just around the corner, so start planning your Cyber Monday emails now.