Amity Kapadia — March 10, 2020 In most cases, the success of a partner program is almost always driven by a scientific blend of quantity (how many partners you have) and relevance (what you are offering to partners for sharing your brand). Typically, when companies have the right messaging and relevant rewards for channel partners, … Continue reading 5 Partner Marketing Tips For A Better Program Experience
Michael Ugino — February 28, 2020 The two most popular places to sell your goods: Amazon and eBay. These household names collectively made billions of dollars. And for seasoned sellers who want a cut of the pie, they’re the go-to online marketplaces for novice and seasoned sellers. But which should you be selling on: Amazon … Continue reading Selling on Amazon vs. eBay: Which is Better For You?
Don Dalrymple — February 21, 2020 We live in a world where people have a hard time paying attention. Everyone is frazzled and overwhelmed to the point that their hands are on the delete key. It’s a natural and understandable instinct. With more technology and convenience, we can use automation and transactional platforms to fill … Continue reading Be Better at Relationships Than at Automation
Increasing repeat visitors is far more cost-effective and easier than acquiring new ones. Josh Wetzel on February 14, 2020 The best strategy is not how do we gain more traffic that lands on our site one time but rather, how do we build more engaged relationships with the users who are already there. Increasing … Continue reading Acquisition is great, but retention is better
David Mercer — February 12, 2020 Blogging folklore goes like this. Publish great content and you’ll be rewarded with endless traffic that converts into revenue. Not so! Many very good bloggers struggle to survive on a small trickle of visitors. Most fail. It’s crucial to squeeze every last conversion from any and all traffic you … Continue reading 24 Tips to Better Blogging (With Less Effort)
Robin Williams — February 7, 2020 Salary vs. Hourly Pay: Is one better than the other? Most jobs in America have rules associated with them that are governed by the Fair Labor Standards Act. Based on these rules, jobs are categorized as either exempt or nonexempt. Exempt employees are Salary employees who do not receive … Continue reading Is it Better to Get Paid Salary or Hourly?
Jake Baadsgaard — January 31, 2020 Pay-per-click (PPC) advertising is hands down one of the best ways to reach potential customers, build brand awareness and get them to buy your products or services. Over the years, platforms like Google Ads and Facebook Ads just keep improving their targeting, algorithms and everything else you need to … Continue reading Which is Better for Your Business: Paid Search or Paid Social?
Being agile marketers requires us to venture outside of our comfort zones. Jennifer Cannon on January 24, 2020 Settling into habits can be the beginning of a dangerous routine that will eventually set teams behind. The rapid evolution of more sophisticated marketing technology demands attention, but organizations lacking the agility (or the willingness) to adapt … Continue reading Applying agile to deliver better customer journeys
Krister Ungerboeck — January 20, 2020 If you’re looking to improve employee engagement and encourage a culture of happy workers, then try tracking and analyzing your employees’ data. When executed properly, data analysis can be helpful and responsible, not risky. As Peter Drucker famously noted, “What gets measured gets managed.” Corporations that measure markers of … Continue reading 3 Ways to Use Data for Better Employee Engagement
Michelle Morgan — January 18, 2020 PPC budgeting might not be the sexiest topic, but being a good steward of your budget can have major impacts on your PPC performance. Budget considerations usually go by the wayside when there are lots of other new, trendy topics to focus on, like a new ad format, targeting … Continue reading 5 Tips for Better PPC Budgeting in 2020
