Peter Daisyme — May 2, 2020 Everywhere in life, knowledge is power. But in business, knowledge is everything. You need to understand your current processes before you can automate them. To spot upsell opportunities, you need to know your clients and their contracts like the back of your hand. But it’s not enough for one … Continue reading How Better Knowledge Management Boosts Your Bottom Line
Tag Archives: Better
How user stories and design thinking can make us better martech buyers
Tony Byrne, founder of Real Story Group, lays out a more agile way to purchase in his Discover MarTech keynote. Henry Powderly on April 28, 2020 Just because Scott Brinker’s newest version of the Marketing Technology Landscape looks like a Map of the Seven Kingdoms, don’t hack through it like a White Walker pillaging Westeros … Continue reading How user stories and design thinking can make us better martech buyers
Local Businesses Are Better Marketers Than National Advertisers
Local Businesses Are Better Marketers Than National Advertisers by Maarten Albarda , Featured Contributor, April 17, 2020 So, how are you doing? Me? Well, I have been working from home since 2013, so that part of our new society is not really new to me. My wife worked from home for a long time as … Continue reading Local Businesses Are Better Marketers Than National Advertisers
How Can Leaders Behave Better in the Midst of a Crisis?
Liz Kislik — April 17, 2020 During my recent interview for the Human Impact podcast, Ed Andrews made the point that while “most people’s technical skills are reasonably strong, it’s their ‘human skills’ that are lacking.” A crisis period may be the toughest time to try to create positive change. Not only is it hard … Continue reading How Can Leaders Behave Better in the Midst of a Crisis?
How to Become a Better Social Media Marketer
Choncé Maddox — April 8, 2020 FirmBee / Pixabay Social media is not going anywhere any time soon. If you’re an entrepreneur, freelancer, or small business owner, you can certainly benefit from creating a social media presence. You don’t have to be an expert to become a better social media marketer. Social media is free … Continue reading How to Become a Better Social Media Marketer
Making the most of your martech by better managing stakeholders
Without people operating effectively in their respective roles, we cannot realize the maximum potential of our investments. Jim Yu on April 3, 2020 I’ve long been an advocate of balance and alignment within the Golden Triangle framework – people, process and technology – as prerequisites to the success of any business solution or strategy. Today I … Continue reading Making the most of your martech by better managing stakeholders
Ideas For Revenue Teams to Make Uncertain Times a Little Better
Megan Heuer — March 19, 2020 There’s no shortage right now of tips for how to work from home and how to run virtual events (including ours). But more and more companies are taking on the bigger story, which is that these are uncertain times and that should change how we use our time and … Continue reading Ideas For Revenue Teams to Make Uncertain Times a Little Better
Why is it Better to Outsource Your Web Design Projects?
Ankush Mahajan — March 18, 2020 As the IT industry is booming at its full swing, the businesses tend to adopt a smarter approach for gaining success. Web design outsourcing has greatly affected the way businesses work. It has become a crucial part of modern-day business and largely contributes to business growth. Businesses prefer outsourcing … Continue reading Why is it Better to Outsource Your Web Design Projects?
5 Partner Marketing Tips For A Better Program Experience
Amity Kapadia — March 10, 2020 In most cases, the success of a partner program is almost always driven by a scientific blend of quantity (how many partners you have) and relevance (what you are offering to partners for sharing your brand). Typically, when companies have the right messaging and relevant rewards for channel partners, … Continue reading 5 Partner Marketing Tips For A Better Program Experience
Selling on Amazon vs. eBay: Which is Better For You?
Michael Ugino — February 28, 2020 The two most popular places to sell your goods: Amazon and eBay. These household names collectively made billions of dollars. And for seasoned sellers who want a cut of the pie, they’re the go-to online marketplaces for novice and seasoned sellers. But which should you be selling on: Amazon … Continue reading Selling on Amazon vs. eBay: Which is Better For You?