Kiran Patil — May 11, 2020 As the shift from offline to online accelerates amidst the global pandemic, it has become crucial to get a higher ROI from your existing activities rather than putting time and money in scaling up. For this, it’s imperative that businesses fill gaps in the customers’ journey through website optimization. … Continue reading How You Can Optimize Your Website For Better Profitability
Thomas Griffin — May 7, 2020 How do you keep the needs of your audience in the forefront of your marketing efforts? We already know that the customer should be our primary focus in building products and marketing. But this key piece of insight often gets lost in daily activities. In software development, the inclusion … Continue reading How to Create User Stories For Better Engagement
Peter Daisyme — May 2, 2020 Everywhere in life, knowledge is power. But in business, knowledge is everything. You need to understand your current processes before you can automate them. To spot upsell opportunities, you need to know your clients and their contracts like the back of your hand. But it’s not enough for one … Continue reading How Better Knowledge Management Boosts Your Bottom Line
Tony Byrne, founder of Real Story Group, lays out a more agile way to purchase in his Discover MarTech keynote. Henry Powderly on April 28, 2020 Just because Scott Brinker’s newest version of the Marketing Technology Landscape looks like a Map of the Seven Kingdoms, don’t hack through it like a White Walker pillaging Westeros … Continue reading How user stories and design thinking can make us better martech buyers
Local Businesses Are Better Marketers Than National Advertisers by Maarten Albarda , Featured Contributor, April 17, 2020 So, how are you doing? Me? Well, I have been working from home since 2013, so that part of our new society is not really new to me. My wife worked from home for a long time as … Continue reading Local Businesses Are Better Marketers Than National Advertisers
Liz Kislik — April 17, 2020 During my recent interview for the Human Impact podcast, Ed Andrews made the point that while “most people’s technical skills are reasonably strong, it’s their ‘human skills’ that are lacking.” A crisis period may be the toughest time to try to create positive change. Not only is it hard … Continue reading How Can Leaders Behave Better in the Midst of a Crisis?
Choncé Maddox — April 8, 2020 FirmBee / Pixabay Social media is not going anywhere any time soon. If you’re an entrepreneur, freelancer, or small business owner, you can certainly benefit from creating a social media presence. You don’t have to be an expert to become a better social media marketer. Social media is free … Continue reading How to Become a Better Social Media Marketer
Without people operating effectively in their respective roles, we cannot realize the maximum potential of our investments. Jim Yu on April 3, 2020 I’ve long been an advocate of balance and alignment within the Golden Triangle framework – people, process and technology – as prerequisites to the success of any business solution or strategy. Today I … Continue reading Making the most of your martech by better managing stakeholders
Megan Heuer — March 19, 2020 There’s no shortage right now of tips for how to work from home and how to run virtual events (including ours). But more and more companies are taking on the bigger story, which is that these are uncertain times and that should change how we use our time and … Continue reading Ideas For Revenue Teams to Make Uncertain Times a Little Better
Ankush Mahajan — March 18, 2020 As the IT industry is booming at its full swing, the businesses tend to adopt a smarter approach for gaining success. Web design outsourcing has greatly affected the way businesses work. It has become a crucial part of modern-day business and largely contributes to business growth. Businesses prefer outsourcing … Continue reading Why is it Better to Outsource Your Web Design Projects?
