Kristen Dunleavy — April 17, 2017 Follow @KristenWritesIt— April 17, 2017 Surveys can provide email marketers with invaluable customer insights. But there’s a science to developing surveys that actually get you the info you need. To help you make your next survey as effective as possible, we’ve put together an even-dozen list of best practices … Continue reading 12 Best Practices for Creating Effective Surveys
Brittany Berger — April 16, 2017 Follow @thatbberg— April 16, 2017 Okay, I think I’m a pretty productive person. Not quite Beyonce-level productivity, but it’s impressive. I have a day job, a freelance business, two blogs, an online course, a social life, and plenty of time for Netflix binges. I also sleep. Both “like a … Continue reading 5 Productivity Best Practices I Almost Always Ignore
Megan Totka — April 14, 2017 Follow @MeganTotka— April 14, 2017 You can lead a horse to water, but you can’t make him drink. The same can be said about content: you can create amazing content, but you can’t force your audience to read it. That’s why having a smart content strategy is absolutely essential … Continue reading Lead Your Customers to Your Best Online Content: Here’s How
Todd Eiseman — April 10, 2017 — April 10, 2017 Despite the 96% of companies who administer reference checks on job applicants, the effectiveness of this step in the hiring process is often disturbingly low. Many companies conduct them as a formality, checking the box simply because that’s the way they’ve always done it. But … Continue reading Best Practices for Better Employment Reference Checks
Ruth Stevens — April 5, 2017 Follow @RuthPStevens— April 5, 2017 Marketers put a lot of effort into campaign planning, but sometimes their data selection comes as an afterthought. They may forget that the target audience is the single most important driver of campaign success. It deserves attention—and support of an independent partner, namely … Continue reading To Get the Best Prospecting Data, Use a Broker
David Wilson — April 4, 2017 — April 4, 2017 Creating an effective in-store marketing presence for a co-brand card is a challenge facing almost all retailers. To better understand the current landscape and develop a useful set of insights-to-action, Media Logic conducted an in-store audit across more than 30 different retail brands. Overall, we … Continue reading 7 Best Practices to Create an Effective In-store Presence for Co-brand Cards
Brett Loney — March 31, 2017 — March 31, 2017 So, you’re in the market for a Facebook Marketing Partner (FMP). Maybe your search campaigns are bringing in major clicks, and your social’s not too shabby, either. Now, you’d like to coordinate your search and social efforts, to streamline workflows and standardize your data sets … Continue reading The Best of Search and Social: 10 Questions to Ask a Potential Facebook Marketing Partner
Rafi Chowdhury — March 31, 2017 Follow @_rafichowdhury— March 31, 2017 Amazon’s 2016 retail products net sales $ 22,993 (via 3rd party sellers) is up by 42.94% in 2017. As a matter of fact, 3rd party vendors contribute towards 40% of Amazon’s sales volume. As an online retailer if you wish to be a part … Continue reading Why These 5 Inventory Management Tools are the Best Picks for Amazon
Google often provides useful information to the SEO community, but columnist Nate Dame argues that ultimately, the company’s advice is in their best interest, not yours — so make sure you understand the nuances. Nate Dame on March 30, 2017 Last month, Google released a video detailing best practices for hiring an SEO company, … Continue reading Why Google’s SEO advice is NOT (always) in your best interest
Karen Repoli — March 30, 2017 Follow @karenrepoli— March 30, 2017 8 Best Tips for SEO Marketing SEO (search engine optimization) marketing is essential to the success of your marketing campaign and your business. And yet, it is often overlooked by entrepreneurs. For some, it seems like a huge technical task that is beyond their … Continue reading 8 Best Tips for SEO Marketing
