Tag Archives: best

The 3 Best Email Marketing Platforms to Engage Your Audience

Annie Qureshi — March 24, 2017 Follow @annierqureshi— March 24, 2017 In today’s ever-evolving market of content and user engagement, there are always new tricks and tools emerging to equip your business with interactive ways to reach your audience and convert them to customers. However, finding a strategy that works for your company can be … Continue reading The 3 Best Email Marketing Platforms to Engage Your Audience

Best Practices for Permission-Based Email Marketing

Kristen Dunleavy — March 22, 2017 Follow @KristenWritesIt— March 22, 2017 Permission is an integral component of civilized society. Children are taught to ask permission to leave the table. Drivers (most of them, anyway) signal before changing lanes – which communicates intent and requests permission.Permission also plays a critical role in marketing. In this context, … Continue reading Best Practices for Permission-Based Email Marketing

Moderated or Unmoderated: Which Type of Usability Testing Is Best for You?

Tom Bowen — March 20, 2017 — March 20, 2017 There’s no doubt that conversion optimization is made up of many activities and tactics. Analytics analysis, A/B testing, email marketing, heat mapping, these are just some of the important tactics that go into optimizing a site for conversions. But to me, one of the most … Continue reading Moderated or Unmoderated: Which Type of Usability Testing Is Best for You?

105 Ways to Build Your Email List: Tips, Tactics, and Best Practices

VerticalResponse — March 17, 2017 Follow @VR4SmallBiz— March 17, 2017 One of the first steps in any email marketing campaign is pulling together a list of addresses from people likely to be interested in what you have to say or promote. That said, building a list from scratch can seem a little overwhelming at first. … Continue reading 105 Ways to Build Your Email List: Tips, Tactics, and Best Practices

Pay Attention to Me: The Best Subject Lines [Infographic]

Isabel Hayward — March 6, 2017 — March 6, 2017 With the frequent emergence and growth of new, lucrative social media such as Snapchat, Twitter, and Instagram (the #trifecta), combined with the existing ease of communications platforms like text-messaging, it tends to become more and more difficult to grasp the attention of the reader through … Continue reading Pay Attention to Me: The Best Subject Lines [Infographic]