Tag Archives: best

First-price Auctions Aren’t the Best Solution For Publishers Or Brands, Especially When It Comes To Video

First-price Auctions Aren’t the Best Solution For Publishers Or Brands, Especially When It Comes To Video by Herve Brunet , Op-Ed Contributor, March 14, 2018 Second-price auctions have been the unquestioned auction model in online advertising since the rise of Google paid search. However, they have rapidly been giving way to first-price auctions in many … Continue reading First-price Auctions Aren’t the Best Solution For Publishers Or Brands, Especially When It Comes To Video

5 Best Practices for Effective Social Media Marketing in 2018

Tahir Akbar — February 12, 2018 Follow @tahirakbr — February 12, 2018 Think for a moment; can you ignore social media in today’s marketing? Of course not. Nobody can afford to lose a borderless market that is bigger than China and India combined. Owing to the same, companies are enthusiastically investing resources in social media … Continue reading 5 Best Practices for Effective Social Media Marketing in 2018

4 Approaches the Best Executives Take to Connect With Followers on LinkedIn

Arik Hanson — February 6, 2018 — February 6, 2018 Other than Instagram, what’s the hottest social media platform in 2018? Probably LinkedIn. Consider the facts: LinkedIn now has 500 million daily active users–that’s more than every other platform except Facebook and Insta. 36 percent of LinkedIn members read interesting articles they find in their … Continue reading 4 Approaches the Best Executives Take to Connect With Followers on LinkedIn

How to Evaluate and Find the Best Demand Generation Agencies

Hannah Swanson — January 30, 2018 — January 30, 2018 Meditations / Pixabay Are you considering outsourcing demand generation in 2018? If so, you’re not alone. Few B2B marketing organizations rely solely on in-house resources to plan and execute their demand generation strategies. Most use a combination of internal staff and external partner resources. This … Continue reading How to Evaluate and Find the Best Demand Generation Agencies