Tag Archives: best

An email marketer’s top-level guide to DMARC, your best anti-phishing tool

How secure is your email program? Columnist Scott Heimes believes DMARC is a vital tool in the war against fraudsters and outlines easy ways to implement it in your own organization. Scott Heimes on September 8, 2017   In the world of email marketing, there are two types of professionals: those who concern themselves with … Continue reading An email marketer’s top-level guide to DMARC, your best anti-phishing tool

Why Friendships Are Absolutely the Best ROI Of Social Media

Carol Stephen — September 7, 2017 Follow @Carol_Stephen — September 7, 2017 Why Friendships Are Absolutely the Best ROI Of Social Media This is something I really can’t say enough: your ROI (Return on Investment) with social media is all the connections you’ll make. Some of those connections deepen and become associates. Some of those … Continue reading Why Friendships Are Absolutely the Best ROI Of Social Media

SEO Best Practices for Website Popups, Overlays, and Interstitials

Grant Thomas — September 6, 2017 Follow @gsthomas22 — September 6, 2017 There’s been a lot of talk surrounding the effect that popups, overlays, modals, and interstitials have on SEO and SERP rankings. With Google’s focus on improving the user experience of organic search and the increased usage of these marketing practices, we’ve provided a … Continue reading SEO Best Practices for Website Popups, Overlays, and Interstitials

3 Reasons Why ‘Remailing’ Is A Best Practice For Email Marketing

James Glover — August 31, 2017 Follow @coherentpath — August 31, 2017 Tumisu / Pixabay More than 38 percent of online retailers cited email as the channel that gave them the best return on their marketing investments – beating out mobile apps, paid search and even social media by more than double, according to Internet … Continue reading 3 Reasons Why ‘Remailing’ Is A Best Practice For Email Marketing

6 Effective Performance Review Examples from the Best Companies

Michael Heller — August 30, 2017 — August 30, 2017 PatternPictures / Pixabay It’s easy enough to read article after article of performance review tips, tricks and advice, but the truth is every company and situation requires a different approach. Even if a new technique for better performance management is needed, the same tactic doesn’t … Continue reading 6 Effective Performance Review Examples from the Best Companies