Tag Archives: best

The 8 Best Tools for Finding Competitor Keywords

Dan Shewan — November 15, 2017 — November 15, 2017 Keyword research is the foundation upon which all good search marketing campaigns are built. Targeting relevant, high-intent keywords, structuring campaigns into logical, relevant ad groups, and eliminating wasteful negative keywords are all steps advertisers should take to build strong PPC campaigns. You also need to … Continue reading The 8 Best Tools for Finding Competitor Keywords

The best ads aren’t ads

Everywhere you look, it’s become more challenging to separate ads from content. Columnist David Rodnitzky discusses the most common methods marketers are using and why they’re effective. David Rodnitzky on November 14, 2017   Roger Federer sells watches. Peyton Manning sells pizza. Matthew McConaughey sells cars. Does anyone who watches these ads truly believe that … Continue reading The best ads aren’t ads

A/B Testing Your Creative and Copy: The Good, The Bad, and The Best Practices

Amanda Oliver — November 2, 2017 — November 2, 2017 WHY FOCUS JUST ON CREATIVE AND COPY? Any digital advertiser knows that A/B testing is a requirement when you want to make sure you’re getting your money’s worth on your ads. We’re not here to dispute the fact that A/B testing audience segments or landing … Continue reading A/B Testing Your Creative and Copy: The Good, The Bad, and The Best Practices

8 Best Practices That Will Improve Your A/E/C Firm’s Email Marketing

Tim Asimos — November 3, 2017 Follow @timasimos— November 3, 2017 Email marketing remains to be a powerful online marketing tool when properly executed. And while most A/E/C firms are using email marketing to communicate with clients and prospects, many aren’t necessarily seeing results and could use a boost. Does your A/E/C firm suffer from … Continue reading 8 Best Practices That Will Improve Your A/E/C Firm’s Email Marketing

How to identify the best publishers to help you achieve your business goals

How do you find the right affiliate partners for your brand? Columnist James Collins walks you through four steps you should take to determine which publishers will help you reach your business objectives. James Collins on October 27, 2017   Building enduring relationships with the right publishers is fundamental to running a successful affiliate program. … Continue reading How to identify the best publishers to help you achieve your business goals

Employee Policies and Best Practices For Your Social Media Governance Plan

Janet Church — October 23, 2017 Follow @JanetChurch — October 23, 2017 A growing number of businesses of all sizes — from small startups to large enterprises — are tapping their workforce to extend their social media footprint. When this strategy is done correctly, the rewards and ROI are considerable. For example: Content shared by … Continue reading Employee Policies and Best Practices For Your Social Media Governance Plan

Cart Abandonment Emails – Best Practices You Must Follow

Kevin George — October 18, 2017 Follow @imkevin_monk — October 18, 2017 MichaelGaida / Pixabay As the holiday season approaches, you must have already set up your triggered email campaigns. The success of your campaigns depends on how you set your brand apart from the competition during the peak season. For an e-commerce business, this … Continue reading Cart Abandonment Emails – Best Practices You Must Follow

Retail SMS Marketing – The Best Time to Send Your SMS Campaign [Infographic]

Jake Jeffries — October 16, 2017 Follow @TextMarketerLtd — October 16, 2017 Retailers have fallen in love with SMS marketing, and fallen hard. Thousands of messages flying out every day from retailers, offering their customers amazing savings, updating them on their orders, along with many other ways, keeping customers well informed and happy. 50% of … Continue reading Retail SMS Marketing – The Best Time to Send Your SMS Campaign [Infographic]