Tag Archives: best

Getting help with customer experience transformation: Best of the MarTechBot

Customer Experience

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Getting help with customer experience transformation. MarTechBot on December 18, 2023 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech … Continue reading Getting help with customer experience transformation: Best of the MarTechBot →

Third-party data in advertising: Best of the MarTechBot

Advertisement Tools

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: using third-party data in an advertising campaign. MarTechBot on December 4, 2023 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech embedded on top of ChatGPT. The editors … Continue reading Third-party data in advertising: Best of the MarTechBot →

Personalization and real-time interaction management: Best of the Chatbot

Chatbots

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: personalization and real-time interaction management. MarTechBot on November 27, 2023 Best of the Chatbot showcases MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected … Continue reading Personalization and real-time interaction management: Best of the Chatbot →

Why the best Christmas ad so far isn’t really about Christmas

Christmas Advertisement

By Jeff Beer November 19, 2023 I know that most Americans don’t know what JD Sports is, but the major British sports retailer—think a mix between Foot Locker and Dick’s Sporting Goods—just released a Christmas ad that showcases the creativity that this time of year brings out in brands and creative shops. And that’s why … Continue reading Why the best Christmas ad so far isn’t really about Christmas →

The 5 best moves you can make to optimize your benefits during 2024 open enrollment

Personal Development

By Emily Guy Birken November 18, 2023 Employment benefits, from insurance to retirement vehicles, are an important part of most compensation packages, above and beyond a paycheck. In fact, 54.3% of Americans receive health insurance through an employer, and 73% of workers have access to retirement benefits at work. But employers make regular changes to … Continue reading The 5 best moves you can make to optimize your benefits during 2024 open enrollment →

Hiring a marketing technology manager: Best of the Bot

Effective Hiring

See how MarTechBot responds to a prompt; and how the prompt could be improved. Today: hiring a marketing technology manager. MarTechBot on November 14, 2023 Best of the Bot showcases MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this … Continue reading Hiring a marketing technology manager: Best of the Bot →

Identity resolution platforms and CDPs: Best of the Bot

Identity Management

See how MarTechBot responds to a prompt; and how the prompt could be improved. Today: the difference between identity resolution platforms and CDPs. MarTechBot on November 6, 2023 Best of the Bot showcases MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of … Continue reading Identity resolution platforms and CDPs: Best of the Bot →

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