Business.comFebruary 1, 2015 Who wouldn’t like to be their own boss? Flexible hours, the final say in who you work with and uncapped profits are just a few of the benefits that entrepreneurs enjoy. Being an entrepreneur can be an incredibly rewarding experience if done the right way. However, starting your own business involves more … Continue reading The Best Entrepreneurial Decision You Could Make
Olivier ChoronJanuary 29, 2015 Have you recently seen your email open rates going down? Are you wondering where to go next? It’s all about A/B split testing. Read on to learn all you need to know and start being proud of your email campaigns. To perform A/B split testing, you must: 1) Assess engagement levels … Continue reading ‘Testing, Testing 1, 2, 3’- Email A/B Testing Best Practices
PrialtoJanuary 21, 2015 “64% of people say they open an email because of the subject line” – Chadwick Martin Bailey When deciding on a subject line, you must first gain clarity on the purpose, on the email, and the audience. From there, a set of best practices should flow. We’ve got strong opinions on email … Continue reading Email Subject Line Best Practices to Improve Your B2B Open Rates
Ranking brands based on consumer perception, Amazon won the No. 1 spot, while Apple and Google failed to break the top five. Amy Gesenhues on January 16, 2015 According to the online market research firm YouGov’s BrandIndex annual brand rankings report, Amazon won the No. 1 spot for “best perceived brand” in the U.S. last … Continue reading 2014 Top 10 “Best Perceived” Brands: Amazon & YouTube Take The Lead
Business.comJanuary 11, 2015 Apple and Samsung are the McCoys and Hatfields of the tech industry—they seem to hate each other. Besides suing each other over patent rights, each is trying provide the “better user experience” on a mobile device. That’s the nature of competition. However, you should never let intense competition get in the way … Continue reading Co-Opetition: Cooperating with Competitors for Best Results
Margie ClaymanJanuary 9, 2015 The internet is rife with wisdom. Any problem you have or think you have is likely covered somewhere in the online world. Over the last year or so this advice has become even more streamlined and generic, complete with numbered lists. You’ve probably seen them. “Ten Steps To Be Emotionally Strong.” … Continue reading One Step for Being the Best You
Dave HubbardJanuary 9, 2015 The best Sales Incentive Compensation Plan helps execute the corporate strategy, motivate the “right” Sales behaviors, and deliver the “right” customer experience. It aligns the corporate strategy and field sales activities to the target market buyer. Motivate the “Right” Behavior Better organizational alignment delivers better results. Companies that are better aligned with … Continue reading The Best Sales Incentive Compensation Plan
Aviva PinchasJanuary 5, 2015 There are many, many, many lists of conversion optimization best practices. Some are sacrosanct: Sliders distract – you should get rid of them. Everything needs to be shorter – cut stuff out. Just make the button bigger! These practices often come from broad trends observed over many experiments and they … Continue reading When Conversion Optimization Best Practices Fail
Caroline MooreJanuary 6, 2015 Bidding on keywords is a bit different than heading to a cattle-auction, listening to the auctioneer rattle off words and numbers at an alarming speed and raising a paddle to signal what you want. It’s way more complex, but probably smells better (we are talking animals here). Chances are you’re using … Continue reading Be the Best at AdWords Keyword Bidding
Rick Whittington December 30, 2014 If you tried to research website design companies using a search engine, your search would return a lot of different companies. It’s hard to pick out the bad designers from the commonplace. And even more concerning, it can be tricky to distinguish “okay” web design companies from truly exemplary … Continue reading 12 Things That Differentiate The Best Web Design Companies
