Ryan WilsonMarch 27, 2015 Digital marketing provides us with an abundance of data to measure campaign performance. With all of this information, we have to ask ourselves which metrics should be used as key performance indicators (KPIs). Click-through rate (CTR) is a tempting choice, but as you’ll see, CTR is not always the best tool … Continue reading 4 Situations Where CTR Is Not The Best KPI
Tom PickMarch 27, 2015 Image credit: Twelveskip Blogging, like any other task, is faster and easier with the right tools. But while there’s no shortage of online tools, plugins, and browser extensions available—for every purpose from generating post topic ideas to speeding up page load time—not all of them are worth spending much time investigating, … Continue reading Five Expert Guides to the Best Blogging Tools
Simina IgnatMarch 23, 2015 Running a business is fraught with challenges. Over the years you’ve probably experimented with various marketing strategies and innovative sales approaches to grow revenue. You’ve likely picked up on the buzz around digital marketing and social media marketing. Wondering which approach is going to help you push the needle on your … Continue reading What Works Best For Your Business? Social Media or Digital Marketing?
Business.comMarch 23, 2015 Outsourcing was one of the most powerful technology trends of the 90s and 2000s. Its promise was clear: work with knowledgeable people at a lower cost than having the work done in the United States. Many larger companies got the message at the same time and outsourced en masse. As of 2003, … Continue reading Quality Control: Best Practices for Agile and Outsourced QA Testing
WishpondMarch 21, 2015 Facebook has changed – a lot. It’s no longer in its infancy. It has matured and is now in the teenage phase, constantly updating its look and its friend groups to maintain its popularity. You, as a Facebook Marketer, need to be updating with it. When it dyes its hair purple or … Continue reading 7 Modern Facebook Best Practices: 2015 Edition
Anastasia LamotchkinaMarch 20, 2015 After all, e-Commerce accounts for several hundred billions of dollars in revenue each year in North America alone. E-Commerce is a great way to expand your customer base and multiply sales, but one FAQ when taking on a new e-Commerce project has always been: How do we know which platform is right … Continue reading A Guide to Choosing the Best e-Commerce Platform
Specific tactics can make a big difference in campaign performance. Greg Sterling on March 17, 2015 The Mobile Marketing Association (MMA) is releasing a series of new “Smart Mobile Cross Marketing Effectiveness” studies and data that argue for larger mobile ad budgets. They also offer specific mobile best practices that can dramatically improve mobile ad performance. Billed as “the first comprehensive … Continue reading Report: Mobile Best Practices Can Boost Campaign Performance Up To 160 Percent
Debi LewisMarch 9, 2015 You have an “About” page. You have a blog. You have a very nice slideshow with images of your products or your offices or some vague-looking nature scenes. If your web site were an awards show gown, it would be timeless high fashion: classic, clean, and always in style. But all … Continue reading Who Wore It Best?: How to Accessorize Your Web Site with Social Media
Jason WarnockMarch 6, 2015 Mom always said to put your best face forward. When you were younger, that meant tucking in your shirt and washing your hands. In the hyper-competitive emailing marketing environment, mom’s advice still rings true. Consumers are becoming increasingly more selective about the emails that they open. Many emails are tossed directly … Continue reading Putting Your Best Face Forward: Quick Strategies for Email Marketers
WishpondMarch 5, 2015 We all know that the most successful contests are ones that offer $ 25,000 round-the-world vacations for the whole family. The thing is, that’s not possible for your (or most) businesses. This article will give you 101 contest prizes (many of which we have seen work before) all of which are valued … Continue reading 101 Best Prize Ideas to Give Away in Online Contests & Competitions
