Sarah JohnsonMarch 5, 2015 Google finally came out and said it: link building is bad. Of course, they were a little more politic than that. The company is famous for obfuscating when it comes to questions about their search algorithm. And can you really blame them? It is, after all, their secret sauce. Last week, … Continue reading It’s Best to Avoid Link Building, Just Ask Google
by Mandy Boyle March 4th, 2015 Mandy Boyle Mandy Boyle is the SEO Team Lead at Net Driven. She is also a published freelance writer and co-founder of NEPA BlogCon. She enjoys theater, not taking herself seriously, and adventurous eating. Local SEO is a unique beast for me. For years, I specialized in SEO … Continue reading 5 Of The Best Local SEO Tools To Help You Be Efficient
Megan MarrsFebruary 27, 2015 What Is A Call-To-Action Button? Call-to-action (CTA) buttons are the buttons you use in your website and on your landing pages to guide users towards your goal conversion. It’s the part of the landing page that the user needs to click in order to take the action you want them to … Continue reading 17 Best Practices for Crafting Crazy-Effective Call-To-Action Buttons
Sarah GoligerFebruary 24, 2015 As a business owner or a marketer, it’s your job to figure out the best weapons for driving traffic to your website and increasing sales. There are many tools to help you do just that, and a lot of them don’t cost a thing. Organic marketing methods, such as creating a … Continue reading How to Build the Best Paid Advertising Strategy For Your Business
VerticalResponseFebruary 24, 2015 When you’re looking for a answer, what do you do? You Google it, right? Most of us pull out our smartphone or laptop and head to Google, or a similar search engine to find answers. It’s so common that “google” is listed as a verb in the Oxford English Dictionary. Of course, … Continue reading The Top 10 Best Resources to Learn About SEO
Shannon SyskoFebruary 24, 2015 There’s more to advertising than just ads. In any online marketing campaign, there are extra elements that support the ads. One of these is the landing page. Landing pages are separate pages from your homepage, that guide visitors to a destination. The destination depends on what type of landing page you … Continue reading 4 Essentials For The Best PPC Landing Page
Mary-Blanche KraemerFebruary 23, 2015 People read words differently online than they do when reading printed materials. For example, instead of reading left to right and line-by-line, website users scan the page looking for phrases or keywords that catch their attention. As web users, why do we do this? Usually, we’re on a mission to answer … Continue reading 7 Best Practices For Website Copywriting
Pam DyerFebruary 22, 2015 Want to know what’s working on social media? Word-of-mouth advertising is very powerful. You need to earn the trust of your audience so they will recommend your products or services to their friends. Chances are that you’re already using Facebook, Twitter, and other platforms to create engagement and thought leadership in … Continue reading 9 of the Best Free Social Media Analytics Tools
Sue ReynoldsFebruary 22, 2015 If only Bradley’s arm was longer. Best photo ever. #oscars pic.twitter.com/C9U5NOtGap — Ellen DeGeneres (@TheEllenShow) March 3, 2014 Before the award ceremony, I challenge myself each year to see EVERY single film that’s been nominated for an Oscar for best picture. It’s typically a race against the clock (or the weekends) … Continue reading Social Media: The Best Oscar Party Ever
Chase JonesFebruary 21, 2015 It’s the biggest problem when selling online: getting customers to complete the purchases they initiate. The numbers are stark: one study calculated consumer cart abandonment at more than 67%. The good news, though, is that there are several things you can do to improve your online checkout and turn more shoppers … Continue reading 6 Best Practices to Improve Checkout Conversions and Reduce Abandoned Cart
