Brian SutterOctober 7, 2015 Ahhh, customer referrals. As you know, customer referrals are the best type of marketing there is. A few delighted customers singing your praises can get you more business than thousands of dollars spent on ads. In the marketing biz, customer referrals and online reviews fall under “Word of Mouth” marketing. This … Continue reading How to Get More Customer Referrals Without Being Pushy
Alexandra LevitSeptember 22, 2015 You may be conscientious, but are you productive? They’re two different things. When I take work personality tests, I’m off the charts on conscientiousness. Conscientious people tend to show self-discipline, act dutifully, and aim for achievement. We display planned rather than spontaneous behavior and are generally organized and dependable. This all … Continue reading 8 Ways You’re Hurting Your Productivity By Being Conscientious
Personal Branding BlogSeptember 13, 2015 Conversation and writing are two key communication connectors that will either influence a negative or positive response. Striving to influence positively will ultimately lead to increased sales. Negative Conversation Example Twice during a twenty-minute conversation, I was stopped mid-sentence to be told I was going back on what was previously … Continue reading Winning Strategies for Being Social
Ryan PinkhamSeptember 10, 2015 Of the many hats small business owners wear on a daily basis, “marketer” probably isn’t the one you look forward to wearing the most. In fact, marketer may be the hat you keep tucked away in the back of your closet — only breaking it out when you absolutely need to … Continue reading 5 Things Small Business Owners Already Know About Being A Marketer
Bridget WillardSeptember 8, 2015 There is nothing worse than feeling unwelcome. We’ve all been to those parties. Either the host reluctantly agreed to throw the party or we were one of those we’ll-invite-her-but-hopes-she-says-no invites. Do you want guests? Part of being hospitable is simply being a warm person. It starts with a smile and a … Continue reading Keys to Being Social: Hospitality
Chris WardenAugust 24, 2015 Three months ago, a young tech startup in San Antonio began mining data to improve their marketing efforts, products and services. The fruits of their labor – a rag-tag collection of reports and documents – lay strewn across their desks and laptops. They thought all the answers were right there, everything … Continue reading Stop Being a Victim of Analysis Paralysis – Just Do It
Ringo NishiokaAugust 22, 2015 Lack of chemistry doesn’t usually change on the second date Should I re-apply for the job after being declined? I receive the above question often enough that I thought it would be helpful to share it more widely. Awhile back, I received the following question via a comment from one of … Continue reading Re-Apply For The Job After Being Declined
Loren BakerAugust 13, 2015 Ever wonder how much Homer Simpson would make at his job as a Nuclear Safety Inspector? What about the cost of gas and other expenses that Homer and the Simpsons would have living day to day in Springfield with 3 mouths to feed? And if the Simpsons live in Springfield… which … Continue reading The Cost of Being Homer Simpson (Infographic)
Cheryl TreleavenJune 20, 2015 Maybe it’s my nature – or maybe it’s a function of being a marketer for 25+ years, but my hype-filter is always on. With hundreds of marketing messages coming my way daily across multiple channels, it’s hard to break through at all, never mind without compelling me to toss a B-S … Continue reading On Being Authentic
Sue CockburnJune 11, 2015 Sample of a responsive site as viewed on various mobile devices. Today I left a phone message for a local business owner/potential customer who has a website that was designed a number of years back. The website has ‘good bones’ – it is just a bit dated and is not responsive/mobile-friendly for … Continue reading Responsive Website Design: Is Being Mobile-Friendly Enough?
