by Alex Birkett November 25, 2015November 25, 2015 There’s a fine line between online persuasion and manipulation. In university, most classes, at least in the humanities and social sciences, dealt at least in partial with the morality of the lessons we learned. Especially in marketing and communications classes, there was the line between persuasion and … Continue reading Online Manipulation: All The Ways You’re Currently Being Deceived
by Isha Vohra November 22, 2015 Follow @grazittiNovember 22, 2015 You may often find yourself fighting the frustration of having marketing emails reported as spam in your customers’ email boxes. Spam complaints reflect the overall health of your email program. It is important to keep them low in order to have a high email deliverability … Continue reading Is Your Email Being Reported as Spam?
by Suzanne Hoenig November 22, 2015November 22, 2015 TL;DR (Too Long; Didn’t Read) Is it okay to duplicate content in the social media echo chamber?Yes. It’s okay to add your two cents. It lets us know how you think. It helps your tribe find you. (It’s not okay to plagiarize.) Just because several somebodies have … Continue reading On Social Media Guilt, Overwhelm, And Being A Content Copy Cat
by Ty Rothstein November 10, 2015 Follow @https://twitter.com/AmitiRothsteinNovember 10, 2015 Isn’t it cool how James Bond always gets the bad guy? That’s what happens when you are an elite spy. You may not be an international spy that represents your country, but that does not mean you cannot be a spy for your online business! … Continue reading 7 Ways to Use Social Listening (Being the James Bond of eCommerce)
Brian SutterOctober 7, 2015 Ahhh, customer referrals. As you know, customer referrals are the best type of marketing there is. A few delighted customers singing your praises can get you more business than thousands of dollars spent on ads. In the marketing biz, customer referrals and online reviews fall under “Word of Mouth” marketing. This … Continue reading How to Get More Customer Referrals Without Being Pushy
Alexandra LevitSeptember 22, 2015 You may be conscientious, but are you productive? They’re two different things. When I take work personality tests, I’m off the charts on conscientiousness. Conscientious people tend to show self-discipline, act dutifully, and aim for achievement. We display planned rather than spontaneous behavior and are generally organized and dependable. This all … Continue reading 8 Ways You’re Hurting Your Productivity By Being Conscientious
Personal Branding BlogSeptember 13, 2015 Conversation and writing are two key communication connectors that will either influence a negative or positive response. Striving to influence positively will ultimately lead to increased sales. Negative Conversation Example Twice during a twenty-minute conversation, I was stopped mid-sentence to be told I was going back on what was previously … Continue reading Winning Strategies for Being Social
Ryan PinkhamSeptember 10, 2015 Of the many hats small business owners wear on a daily basis, “marketer” probably isn’t the one you look forward to wearing the most. In fact, marketer may be the hat you keep tucked away in the back of your closet — only breaking it out when you absolutely need to … Continue reading 5 Things Small Business Owners Already Know About Being A Marketer
Bridget WillardSeptember 8, 2015 There is nothing worse than feeling unwelcome. We’ve all been to those parties. Either the host reluctantly agreed to throw the party or we were one of those we’ll-invite-her-but-hopes-she-says-no invites. Do you want guests? Part of being hospitable is simply being a warm person. It starts with a smile and a … Continue reading Keys to Being Social: Hospitality
Chris WardenAugust 24, 2015 Three months ago, a young tech startup in San Antonio began mining data to improve their marketing efforts, products and services. The fruits of their labor – a rag-tag collection of reports and documents – lay strewn across their desks and laptops. They thought all the answers were right there, everything … Continue reading Stop Being a Victim of Analysis Paralysis – Just Do It
