Michelle DownsMay 27, 2015 When I was first approached by Brackets for Good, an organization that puts nonprofits into a bracket style tournament to help raise money for their organizations, I was asked to be a social media coach for some of the participating organizations. This opportunity brought two concerns to mind: 1. Would I … Continue reading What I Learned Being a Social Media Coach
Gyles SewardMay 26, 2015 Despite only being the wrong side of 35 today I was reminiscing with the marketing guys about my first role and the bank of five fax machines that we used to use to send ads off to 165 car dealers for approval. At the time these fax machines were state of … Continue reading A Hitchhikers Guide to Being a Digital Agency…Working in the Remote World
Steven WasherMay 21, 2015 Because this period of having no voice has dragged on 30 times longer than anyone expected, I’ve had to make changes to the way I work. Along the way I’ve been re-discovering the written word. And in my desire to bring you the best teaching, I’ve been tempted to leave out … Continue reading The Magic Of Being Responsive
How can marketers react to events as they happen, delivering instant digital gratification to consumers? Columnist Brian Rigney offers some tips. Brian Rigney on May 19, 2015 Consumers are living for the moment, because time is an increasingly precious resource. The same applies to marketers who are trying to tap into those consumer moments as … Continue reading 5 Steps To Freedom: The Key To Being A Rapid Marketer
Gerry MoranMay 13, 2015 If a subject matter expert (SME) speaks and no one hears him, is he really a subject matter expert? Well, yes and no. He is an expert. However, the expertise is going to waste. There are many ways to unleash your subject matter expertise with social media. You just have to … Continue reading Avoid Being An Unknown Subject Matter Expert On Social Media
Laura DonovanApril 7, 2015 Landing a new client is the best feeling, the excitement about building a new Campaign and creating a new Strategy is awesome. When you get hundreds of views/shares/comment/likes it makes you feel like you are the Queen of Social Media and you can do anything. When you see a competitor steal … Continue reading 10 Things Orphan Black Can Tell Us About Being A Social Media Manager
Rachel WinsteadApril 4, 2015 Authenticity is something that more brands are starting to incorporate into their marketing strategies. For a long time, online marketing was about getting more content online, looking at analytics, and using data driven strategies to drive traffic. This is still important, but Google’s ever more intelligent algorithms are reining in marketing … Continue reading Being Yourself: The Importance Of Authenticity In Online Marketing
Sarah GreesonbachApril 2, 2015 It’s an understatement to say that a lot rests on a company’s marketing manager. Whether you’re the head of a small department or a company-wide initiative, the goals you set and the results you achieve depend entirely on your ability to inspire, lead, and manage a team of individuals. For marketing … Continue reading Avoid Being a Bad Marketing Manager By Doing These 3 Things
Bridget WillardMarch 30, 2015 Voice. What is voice? You’re just tweeting, why do you need a voice? By no means is this key one of the first you’ll need in your social media keychain. Voice is something that develops over time. This week at Buffer Chat we talked about finding your voice. Q3: What advice … Continue reading Keys To Being Social: Voice
Dean KeipertMarch 20, 2015 Everyone is looking for new, innovative strategies to better their digital marketing plan. Whether it’s social media or creating clever videos, it’s all about staying ahead of the curve. So it’s easy to forget about what worked in the past. One of those examples is email marketing. Email marketing is from … Continue reading 5 Mistakes Being Made With Email
