Tag Archives: Basics

Getting back to basics with location-based marketing

Learn how the different types of location-based marketing tactics work so you can utilize them efficiently for your brand. Brian Handly on February 7, 2019 Location-based marketing is becoming an increasingly popular campaign strategy for brands to attract both new and loyal customers. eMarketer forecasts that marketers will spend $26.5 billion in mobile location-targeted advertising … Continue reading Getting back to basics with location-based marketing →

Social Media Ads: Basics You Need to Know About Each Platform

Social Media Advertisement

Emily Sidley — January 25, 2019 Follow @EmilySidleyPR — January 25, 2019 Is advertising part of your social media strategy? While organic social media marketing plays an important role in a successful content marketing campaign, it’s becoming more and more important to pair your non-paid updates with a paid strategy. According to PwC’s Global Consumer … Continue reading Social Media Ads: Basics You Need to Know About Each Platform →

Back to Basics: Maximize your YouTube advertising

YouTube Advertisement

YouTube is a ‘reference engine’ and advertisers can leverage it to define their target audience. But like other social media platforms, brand safety must be considered. Bruce Budkofsky on December 21, 2018 Advertisers are expected to spend just shy of $30 billion on online video this year – an increase of nearly 28 percent year-over-year, … Continue reading Back to Basics: Maximize your YouTube advertising →

Back to basics: Measuring your social media efforts with unique acquisition channels

Social Media Strategies

Segregating paid, organic and social activity in analytics clarifies the activity that drives which type of conversion. Alan K’necht on December 4, 2018 Most organizations are spending a considerable amount of money and resources on their social media marketing efforts. These efforts generally take the form of three types of effort – organic, paid … Continue reading Back to basics: Measuring your social media efforts with unique acquisition channels →

Back to Basics: Email Marketing For B2B

B2B Marketing

Tobin Lehman — October 22, 2018 Follow @gonewnorth — October 22, 2018 In the B2B space, we can sometimes get lost looking for the newest shiny objects and forget about the basics of digital marketing. Don’t let that happen to email. There’s a reason it’s tried and true – it still holds the highest ROI. … Continue reading Back to Basics: Email Marketing For B2B →

Facebook Ads: The Basics for Small Biz

Facebook Advertisement

Kaitlyn Hammond — August 18, 2018 — August 18, 2018 geralt / Pixabay Being the most prominent social media platform around the world, Facebook can’t be ignored when it comes to planning an advertising strategy for your small business. Two billion people around the world use this platform every month, which gives companies a large … Continue reading Facebook Ads: The Basics for Small Biz →

SEO Basics: How To Optimize Your Content For Search Engines

SEO Checklist

Nikki Richard — August 18, 2018 Follow @NikkiRichard79 — August 18, 2018 iStock by Getty Images Search engine optimization (SEO) is a buzzword that’s wildly popular throughout the marketing space. We’re all familiar with search engines and how they operate, but how many of us understand SEO basics? There are so many different opinions on … Continue reading SEO Basics: How To Optimize Your Content For Search Engines →

Google Adwords: The Basics for Small Biz

Google Advertisement

Kaitlyn Hammond — August 15, 2018 — August 15, 2018 PhotoMIX-Company / Pixabay To keep your company profitable and competitive, it is important to create a strong online presence. To accomplish this goal, a necessary tool is Google Adwords, a search marketing tool. Unless you’re an internet or marketing expert, this process may be confusing, … Continue reading Google Adwords: The Basics for Small Biz →

Web Design For Beginners: All the Basics Covered

Web Design Guidelines

Chans Weber — July 31, 2018 Follow @chansweber — July 31, 2018 fxxu / Pixabay It’s hard to overstate the value of your company’s website. Even if you don’t typically conduct a lot of business through digital media, it’s still vital to have a vibrant, easily accessible website for consumers to view. Unfortunately, most of … Continue reading Web Design For Beginners: All the Basics Covered →

The Basics of Conversion Rate Optimization

Conversion Rate Optimization

Carrie Hopkins — July 20, 2018 — July 20, 2018 fancycrave1 / Pixabay As marketers, we know our work is important. But I want more than that. I want a seat and a voice at the big table. One way to do that is to understand and be able to articulate how you and your … Continue reading The Basics of Conversion Rate Optimization →