Carrie Hopkins — July 20, 2018 — July 20, 2018 fancycrave1 / Pixabay As marketers, we know our work is important. But I want more than that. I want a seat and a voice at the big table. One way to do that is to understand and be able to articulate how you and your … Continue reading The Basics of Conversion Rate Optimization
Jason Davis — July 12, 2018 Follow @weareelement502 — July 12, 2018 There are a lot of people out there selling a basic business strategy online. In the hustle of today’s marketing culture the main focus everyone has is to get more customers. But not taking the time to think about what kind or who … Continue reading Business Basics Strategy
Kaitlyn Hammond — April 26, 2018 — April 26, 2018 If you have explored advertising on any social media platform, you have likely focused your attention on Facebook. However, a rising star in this space is Instagram, which has grown from 90 to 800 million since 2013! Although Instagram gives owners the potential to connect … Continue reading Instagram Ads: The Basics
Jana Christoviciute — March 16, 2018 — March 16, 2018 geralt / Pixabay Like all algorithms, Facebook’s collects a certain amount of data and analyzes it before stabilizing performance and delivering the best results. So, while your ad sets are in this “learning phase,” you may see fluctuations in performance, which might make it tempting … Continue reading The Facebook Algorithm: The Basics and How to Work With It
Krista Basham — March 12, 2018 — March 12, 2018 The Content Marketing Institute found that 86% of B2C marketers are using content marketing to draw traffic. To make content marketing successful, knowledge of search engine optimization basics is necessary to use business sites effectively. In B2C marketing, the individual customer is the primary target … Continue reading SEO Basics for B2C Companies
With the holidays in full swing, it’s more important than ever to ensure you’re engaging with your audience. Contributor Joanna Milliken shares six tips to deliver email marketing success. Joanna Milliken on December 7, 2017 In a world dominated by social and mobile, email marketing isn’t shiny and new. Yet it remains one of … Continue reading Back to basics with these 6 tips for foolproof email marketing
Evelyn Timson — October 20, 2017 Follow @Aspect_FandV — October 20, 2017 In this blog post, I want to look at the thorny issue of budgeting in video marketing. This is often something we get asked about and keeping a handle on the growing demands of running developed video content campaigns across multiple platforms, is … Continue reading 4 Budgeting Basics in Video Marketing Strategy
Pete Boyle — October 19, 2017 — October 19, 2017 When it comes to eCommerce, we all share the same goal: Increase sales without increasing advertising costs. It’s a simple goal, however the methods to achieve it are complex. You could explore email marketing, paid advertising, influencer outreach, on-site optimization, social media promotion or, more … Continue reading Essential Basics to Selling With Facebook Messenger
Shree Neve — August 25, 2017 — August 25, 2017
Greetje den Holder — July 7, 2017 Follow @GdenHolder — July 7, 2017 As an entrepreneur, you probably do have a basic understanding of user experience (UX): yes, users must have a good experience; otherwise, they will not buy from you. Entrepreneurs usually also know that this has something to do with their website. Indeed, … Continue reading The Practical Basics of UX for the Interested Entrepreneur
