Liz Kislik November 19, 2021 Last week I attended a series of meetings with the leadership team of a startup operation. We discussed a variety of initiatives — some in the planning stage, others in mid-implementation or at the point of debriefing. I observed as the leaders shared their thoughts about the current and … Continue reading How to Divide and Conquer Work Assignments Based on Strengths and Preferences
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Where to Place Links In LinkedIn Posts: An Analysis Based On 86,504 LinkedIn Posts [Infographic]
Theodora Stanciu September 13, 2021 Does LinkedIn’s algorithm favor posts that don’t link off the platform? This is probably one of the biggest debates we hear from LinkedIn’s fans on social media. One of the most effective ways to grow your business is having an active and engaging presence on LinkedIn. Why? LinkedIn is not … Continue reading Where to Place Links In LinkedIn Posts: An Analysis Based On 86,504 LinkedIn Posts [Infographic]
How Based is Your Knowledge?
Dave Sutton February 22, 2021 Having an online knowledge base is becoming increasingly essential to the growth and success of businesses. According to research by Coleman Parkes, 91% of consumers said they would use an online knowledge base if it were available and tailored to their needs. Information is crucial. Customers want to know the … Continue reading How Based is Your Knowledge?
Customers You DON’T Want Based on Lifetime Value
Angela Hausman, PhD September 18, 2020 Image source CIO Businesses tend to think the more customers the better. And mostly that’s true. Certainly, I wouldn’t normally advocate throwing someone out of your retail business, but there are many cases where you don’t want to encourage customers to come into your store or virtual business in … Continue reading Customers You DON’T Want Based on Lifetime Value
Reshaping Your Digital Marketing Playbook Based on COVID-19 Consumer Sentiments
Slye Joy Serrano — May 4, 2020 The world is still scrambling to navigate the uncertainty brought about by the COVID-19 outbreak. Businesses all over the world are facing a lot of challenging decisions such as shifting business hours, temporarily closing operations, fluctuating supply chains, and even protecting their frontline employees. These difficult decisions are … Continue reading Reshaping Your Digital Marketing Playbook Based on COVID-19 Consumer Sentiments
Expect a Tsunami of Small Business Bankruptcies Based On Vague Government Planning
Troy Kirby — May 1, 2020 In Ernest Hemingway’s The Sun Also Rises, Mike says his bankruptcy occurred two ways: Gradually, then suddenly. The untenable current situation facing small business entrepreneurs due to the 2020 COVID-19 shutdowns is no different. Everything depends on how their individual states react, plan and illustrate their importance moving forward … Continue reading Expect a Tsunami of Small Business Bankruptcies Based On Vague Government Planning
Consumers Making More Informed Purchase Decisions Based On Improved Information In Ads: Study
Consumers Making More Informed Purchase Decisions Based On Improved Information In Ads: Study by Laurie Sullivan , Staff Writer @lauriesullivan, January 22, 2020 When designing a search campaign, marketers can benefit from a better understanding of how and why people shop. Culture, current events, weather and mood all contribute to the reasons — but what about … Continue reading Consumers Making More Informed Purchase Decisions Based On Improved Information In Ads: Study
Facebook Delivers Ads Based On Race And Gender Stereotypes, Researchers Say
Facebook Delivers Ads Based On Race And Gender Stereotypes, Researchers Say by Wendy Davis , Staff Writer @wendyndavis, April 4, 2019 Last week, the U.S. Department of Housing and Urban Development charged Facebook with violating civil rights laws that prohibit discriminatory housing ads. The government’s complaint included the allegation, which is familiar by now, that Facebook’s … Continue reading Facebook Delivers Ads Based On Race And Gender Stereotypes, Researchers Say
Content development tips for Account Based Marketing
Create personas for each buyer tier and build content for them, but don’t forget to personalize your website for target accounts. Natasha Humphrey on March 29, 2019 Most B2B marketers are already executing, or are thinking about implementing, an Account Based Marketing strategy. Today, B2B marketing is not about generating a huge volume of leads, … Continue reading Content development tips for Account Based Marketing
Becoming Agile: Evidence Based Management
Ian Mitchell — March 16, 2019 — March 16, 2019 “My advice would always be to ignore the perceived wisdom and look for the most reliable evidence on the ground” – D.T. Puttnam Hearing a senior executive announce “We’re committed to becoming agile!” is not the bombshell moment it used to be. It no longer … Continue reading Becoming Agile: Evidence Based Management
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