How to Use LinkedIn to Your Advantage

January 9, 2015

ronn torossian social media


If you want to have a prosperous career or business, LinkedIn may be one ingredient in your recipe for success. This channel might be much more than your average social media website or a fading trend. LinkedIn helps people make business connections, find jobs, store recommendations, or get help from peers in the industry. Businesses even use LinkedIn to make sales and find prospective talent because most people post their resumes online. If you want to use LinkedIn to your advantages, here are some tips:



Display Your Resume Online


If you’re searching for a job, you should consider displaying your resume online to get maximum exposure. Candidates who display their resumes with recommendations are more likely to get hired sooner than those without. There are over 90 million registered users. So, employers come to this site first because professionals are more likely to post their information here.


LinkedIn Helps Businesses Identify Professionals


If a business needs to hire an employee or find a business partner or vendor, LinkedIn is a great place to get started. With LinkedIn, an employer can view a business professional’s profile and get a good idea of who the employee is professional and determine whether they’d be a good fit for the organization. Any registered user can view from third-degree to first-degree contacts. Only trusted relationships will be allowed to view first-degree contacts.


Increase Your Sales


With a classy profile, you can increase your sales. You can contact people in your field that will allow you make connections that may lead to more sales conversions. Though it is tempting, you should avoid adding people that you don’t know. They could jeopardize your career and put your livelihood at stake. When you connect with representatives you know in the field, you may be more likely to make a connection.


Join Groups and Discuss Issues


You can join groups and discuss issues to help you improve your business idea or the efficiency of your corporation. When you join groups, you increase your networking potential, which will help you find more jobs or sell more products and services. Networking is essential to any business.


How to Use LinkedIn to Your Advantage


Using LinkedIn to your advantage is not as difficult as you think, but it does require an investment of your time. Once you get the hang of it, it’s a helpful tool that many business professionals use to find business contacts or personal employment. Try LinkedIn and determine how you can use it to help your business grow. In my next article, I will showcase how you can better effectively use YouTube as a marketing channel for your business.


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