Tag Archives: based

Computer scientists have predicted whether your startup will fail based on your personality

  By Clint Rainey October 19, 2023 Ask business experts what qualities they believe successful startup founders possess, and there’s a number and metric for everybody: It’s three personality traits and four types of founders, or it’s the Big Five traits, or maybe six successful traits, or it’s seven, with seven personality types—on up to … Continue reading Computer scientists have predicted whether your startup will fail based on your personality

Expedia’s Project Explorer uses AI to curate trips based on budget and time of year

By Jessica Bursztynsky September 21, 2023 Expedia is leaning further into artificial intelligence with its suite of new products that CEO Peter Kern hopes will cement consumer loyalty to the travel giant’s brands. “Providing all these tools that are the new technology can allow for what we think creates the best product experience, and that’s … Continue reading Expedia’s Project Explorer uses AI to curate trips based on budget and time of year

OpenAI Text Classifier Shuttered Based On Low Accuracy Rate

OpenAI Text Classifier Shuttered Based On Low Accuracy Rate by Laurie Sullivan  @lauriesullivan, July 26, 2023 OpenAI as trained a classifier to distinguish between text written by a human and text written by artificial intelligence (AI). The company introduced the AI Text Classifier in late January, but this one failed to do its job. Apparently, … Continue reading OpenAI Text Classifier Shuttered Based On Low Accuracy Rate

New Metric Measures How Videos Perform Based On When They Were Uploaded

New Metric Measures How Videos Perform Based On When They Were Uploaded by Colin Kirkland , March 23, 2023 Global social video analytics firm Tubular Labs has announced a new measurement capability for how videos perform according to the hour of day they were uploaded. Customers will now be able to determine what time of … Continue reading New Metric Measures How Videos Perform Based On When They Were Uploaded

Will Consumers Buy Products Based On Recommendations From ChatGPT?

Will Consumers Buy Products Based On Recommendations From ChatGPT? by Laurie Sullivan , Staff Writer @lauriesullivan, February 27, 2023 Research companies have begun to publish data on what people really think about ChatGPT. And so the transformation of search has begun. With so many changes expected for Google Search and Microsoft Bing, marketers need a sense … Continue reading Will Consumers Buy Products Based On Recommendations From ChatGPT?

Intuit Mailchimp Markets Email Services Based On Precise Data Targeting

Intuit Mailchimp Markets Email Services Based On Precise Data Targeting by Laurie Sullivan  @lauriesullivan, September 7, 2022 Intuit Mailchimp launched a brand campaign Wednesday with a basic message highlighting the different ways marketers should use data to target emails. The brand campaign — Guess Less, Sell More — relies on quirky visuals like an owl-cat-bat … Continue reading Intuit Mailchimp Markets Email Services Based On Precise Data Targeting

Brands Selling On Amazon May Reduce Ad Spend Based On Added Fees

Brands Selling On Amazon May Reduce Ad Spend Based On Added Fees by Laurie Sullivan , Staff Writer @lauriesullivan, August 22, 2022 Brands and companies selling goods on Amazon this holiday season may need to cut back on advertising buys to cover other costs the marketplace is passing on during the holiday season. Ama­zon told third-party … Continue reading Brands Selling On Amazon May Reduce Ad Spend Based On Added Fees

Advertisers Can Own, Optimize First-Party Data To Retarget Incentives Based On Consumer Responses To Promos

Advertisers Can Own, Optimize First-Party Data To Retarget Based On Consumer Response To Promos by Laurie Sullivan  @lauriesullivan, July 14, 2022 SKUx wants to change the way promotions are delivered and redeemed, so developers at the company created technology to capture first-party data based on how consumers engage with offers.   The platform, Buyer (X)ccelerator, gives … Continue reading Advertisers Can Own, Optimize First-Party Data To Retarget Incentives Based On Consumer Responses To Promos

Optimizing For Faster, More Relevant Ad Matches Based On Recommendations

Optimizing For Faster, More Relevant Ad Matches Based On Recommendations by Laurie Sullivan  @lauriesullivan, July 13, 2022 WhizzCo has improved its process to continually optimize the performance of content recommendations. On Wednesday, the company announced the changes, which are intended to provide more relevant and faster matches of ads to users based on the content. … Continue reading Optimizing For Faster, More Relevant Ad Matches Based On Recommendations