Tag Archives: based

But do you love me? A brand intimacy agency ranks brands based on emotional connections to consumers

MBLM’s 2017 brand intimacy report ranks 386 brands across 15 industries based on emotional connections brands have with consumers. Amy Gesenhues on October 6, 2017    Everyone has a favorite coffee brand, or maybe a tech brand they are forever tied to — standing in line to buy the latest gadget at every launch. I … Continue reading But do you love me? A brand intimacy agency ranks brands based on emotional connections to consumers

How to Find the Right Career Opportunity Based on What Kind of Digital Marketer You Are

Mark Miller — May 30, 2017 Follow @MMtwopointfive— May 30, 2017 Today’s varied, multifaceted digital marketing environment has produced professionals that come in a variety of forms and flavors. Some are compelled to become flexible, multitalented marketers by necessity. Like a Swiss Army Knife, they’re ready to take almost any job (even if they’re not … Continue reading How to Find the Right Career Opportunity Based on What Kind of Digital Marketer You Are

New: LinkedIn’s Matched Audiences will target ads based on people’s web browsing, email addresses

LinkedIn will roll out a new ad targeting program called Matched Audiences in November, according to a leaked presentation. Tim Peterson on March 20, 2017   LinkedIn continues to cross off the checklist for assembling a modern digital advertising business after pressing reset a year ago. Later this year LinkedIn will once again let businesses … Continue reading New: LinkedIn’s Matched Audiences will target ads based on people’s web browsing, email addresses

Cortana introduces “suggested reminders” based on email content

Useful feature will automatically remind users of time-sensitive events. Greg Sterling on February 16, 2017   In the battle of the virtual assistants, there are the rumblings of a feature war. Microsoft’s Cortana is introducing a new “suggested reminders” feature that mines email for deadlines, commitments or time-sensitive events and turns those into reminders automatically. … Continue reading Cortana introduces “suggested reminders” based on email content

How audience profiling, based on real-time online customer interactions, reveals the faces in the crowd

Contributor Giovanni Strocchi explains how audience profiling built on first-party data can help marketers get to know their audience on a personal level and predict their needs. Giovanni Strocchi on January 23, 2017   Today’s scattergun approach to targeting, based on wide demographic assumptions, overlooks an important fact for marketers: Target audiences are made up … Continue reading How audience profiling, based on real-time online customer interactions, reveals the faces in the crowd

Where Are Your Buyers? How to Create Interactive Experiences Based on Their Stage in the Journey

Kara Widdison — November 1, 2016 — November 1, 2016 We’re a little over 2 months til 2017. That’s kind of scary to think about, especially when you realize that you have to start thinking about your marketing campaigns for the upcoming new year. What trends will you follow – or will you be a … Continue reading Where Are Your Buyers? How to Create Interactive Experiences Based on Their Stage in the Journey