Choncé Maddox — August 29, 2018 — August 29, 2018 rawpixel / Pixabay One of my favorite things about being self-employed is having more freedom and flexibility. I’ve realized that there is quite a difference in being self-employed and being a business owner and I feel like I’m stuck in between. When you’re self-employed, you … Continue reading Why You Should Get Paid Based on Results and Not Time
The company says it will use thousands of behavioral signals to filter search, replies and algorithmic recommendations. Amy Gesenhues on May 17, 2018 rvlsoft / Shutterstock.com In its latest attempt to improve the health of its platform, Twitter says it will be modifying the way conversations happen based on the behavior and conduct of users … Continue reading Twitter is changing how conversations happen based on user behavior and conduct
Ben Duchesney — March 14, 2018 — March 14, 2018 Think of your favorite customer. With every visit your knowledge of this customer grows and grows. The first time they shopped at your business you discovered what products they like; the next time it was the name of their dog. Now, you know what they … Continue reading How to Personalize Emails Based On What You Know
MBLM’s 2017 brand intimacy report ranks 386 brands across 15 industries based on emotional connections brands have with consumers. Amy Gesenhues on October 6, 2017 Everyone has a favorite coffee brand, or maybe a tech brand they are forever tied to — standing in line to buy the latest gadget at every launch. I … Continue reading But do you love me? A brand intimacy agency ranks brands based on emotional connections to consumers
Brooke B. Sellas — July 12, 2017 Follow @madSMscientist — July 12, 2017 Social selling is nothing new. Successful social selling, well, that’s another story! How many times have you connected to someone on Twitter or LinkedIn only for them to immediately send you a message selling something? That is not social selling! That’s social … Continue reading 10 Tips For Successful Social Selling Based on Research
Mark Miller — May 30, 2017 Follow @MMtwopointfive— May 30, 2017 Today’s varied, multifaceted digital marketing environment has produced professionals that come in a variety of forms and flavors. Some are compelled to become flexible, multitalented marketers by necessity. Like a Swiss Army Knife, they’re ready to take almost any job (even if they’re not … Continue reading How to Find the Right Career Opportunity Based on What Kind of Digital Marketer You Are
Joshua Ho — May 24, 2017 — May 24, 2017 All businesses know that one of the best ways to get new customers is by word of mouth. You need satisfied customers to recommend your name to other people looking for your service or product. That’s common knowledge. It is how you can take your … Continue reading 7 Steps to Growing a Referral Based Business
LinkedIn will roll out a new ad targeting program called Matched Audiences in November, according to a leaked presentation. Tim Peterson on March 20, 2017 LinkedIn continues to cross off the checklist for assembling a modern digital advertising business after pressing reset a year ago. Later this year LinkedIn will once again let businesses … Continue reading New: LinkedIn’s Matched Audiences will target ads based on people’s web browsing, email addresses
Elisa Ciarametaro — March 6, 2017 Follow @elisaciarametar— March 6, 2017 Much has been written about account based selling. It promises to drive excellent revenue growth, but many executives struggle needlessly to use it. What’s missing is an effective plan. I’ll share my top 10 tips learned from experience to help you be more successful. … Continue reading How to Sell More with Account Based Selling: Part 1
Useful feature will automatically remind users of time-sensitive events. Greg Sterling on February 16, 2017 In the battle of the virtual assistants, there are the rumblings of a feature war. Microsoft’s Cortana is introducing a new “suggested reminders” feature that mines email for deadlines, commitments or time-sensitive events and turns those into reminders automatically. … Continue reading Cortana introduces “suggested reminders” based on email content
